Weekly Task 6 - Hot Sauce Advertising

Title: Design An advertising about Hot Sauce Advertising.

Hot sauce (US English), chili sauce or pepper sauce refers to any

spicy sauce condiment made from chili peppers and other ingredients.

I choose Tabasco Sauce.

Tabasco sauce is a hot sauce made from tabasco peppers (Capsicum frutescens var. tabasco), vinegar and salt. It has a hot, spicy flavor.The sauce is produced by US-based McIlhenny Company to whom the "Tabasco sauce" brand name belongs.

Examples of Tabasco Sauce Advertising.

This is the mind-map that I did.

This is the Tabasco Sauce Advertising that I did.

It use lips as my subject matter to show that after you try our Hot Sauce,

you will get very sexy lips. 

Idea In Context - Apply 6 Thinking Hats

White Hat:
- http://artistic-yanni.blogspot.com/2013/04/idea-in-context-week-3.html#links

Red Hat
- As a designer I think that street art is very beautiful and nice. It can show out own feeling and style. It also can make own name go viral. But some .... are not, i look at them as vandalism, vandalism is destroy and damage. 
- Graffiti such as quick “tags” and poorly done messages like “mark was here” and “Jeff 4 Kate” for example are pointless.

Street Art 

Vandalism

Yellow Hat: 

- Graffiti is a true form of art that is recognized as having a profound positive effect on many different lifestyles. Graffiti, if done right can be used in many different positive ways. These include brightening otherwise dull areas of space, and advertising new products in an exciting method.

- It gives the opportunity to express self. Ideas and feelings can be shown through the medium of art. A wall can become a canvas in which art can be made. The use of the urban landscape, as a canvas is always a constant and will continue to provide with new and challenging ways in which to produce work.

Black Hat:

- I think it is lame that someone write their name all over and over again in public space.

- As a designer, I think that street art is good for us. It can bring meaningful message to everyone and even beautiful and nice art go viral to everybody.

Green Hat:

- Street Art should go viral to all over the world. It is good, it can influence your lifestyle. Imaging meaningful Street art everyday in your lifestyle will make you fresh everyday.

Idea In Context Week 4

6 Thinking Hats

• White Hat:
  With this thinking hat you focus on the data available. Look at the information you have, and see what you can learn from it. Look for gaps in your knowledge, and either try to fill them or take account of them.
• This is where you analyze past trends, and try to extrapolate from historical data.
• 
  
• Red Hat:
  'Wearing' the red hat, you look at problems using intuition, gut reaction, and emotion. Also try to think how other people will react emotionally. Try to understand the responses of people who do not fully know your reasoning.

• Yellow Hat:
  The yellow hat helps you to think positively. It is the optimistic viewpoint that helps you to see all the benefits of the decision and the value in it. Yellow Hat thinking helps you to keep going when everything looks gloomy and difficult.

• Black Hat:
  Using black hat thinking, look at all the bad points of the decision. Look at it cautiously and defensively. Try to see why it might not work. This is important because it highlights the weak points in a plan. It allows you to eliminate them, alter them, or prepare contingency plans to counter them.
• Black Hat thinking helps to make your plans 'tougher' and more resilient. It can also help you to spot fatal flaws and risks before you embark on a course of action. Black Hat thinking is one of the real benefits of this technique, as many successful people get so used to thinking positively that often they cannot see problems in advance. This leaves them under-prepared for difficulties.

• Green Hat:
  The Green Hat stands for creativity. This is where you can develop creative solutions to a problem. It is a freewheeling way of thinking, in which there is little criticism of ideas. A whole range of creativity tools can help you here.

• Blue Hat:
  The Blue Hat stands for process control. This is the hat worn by people chairing meetings. When running into difficulties because ideas are running dry, they may direct activity into Green Hat thinking. When contingency plans are needed, they will ask for Black Hat thinking, etc.

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Multiple Intelligent

• Logical-mathematical

This area has to do with logic, abstractions, reasoning and numbers and critical thinking. This also has to do with having the capacity to understand the underlying principles of some kind of causal system. Logical reasoning is closely linked to fluid intelligence and to general intelligence (g factor).

• Spatial

This area deals with spatial judgment and the ability to visualize with the mind's eye. Spatial ability is one of the three factors beneath g in the hierarchical model of intelligence.

• Linguistic

People with high verbal-linguistic intelligence display a facility with words and languages. They are typically good at reading, writing, telling stories and memorizing words along with dates. Verbal ability is one of the most g-loaded abilities. This type of intelligence is associated with the Verbal IQ in WAIS-III.

• Bodily-kinesthetic

People who have bodily-kinesthetic intelligence should learn better by involving muscular movement (e.g. getting up and moving around into the learning experience), and be generally good at physical activities such as sports, dance, acting, and making things.

Gardner believes that careers that suit those with this intelligence include: athletes, pilots, dancers, musicians, actors, surgeons, builders, police officers, and soldiers. Although these careers can be duplicated through virtual simulation, they will not produce the actual physical learning that is needed in this intelligence.

• Musical

This area has to do with sensitivity to sounds, rhythms, tones, and music. People with a high musical intelligence normally have good pitch and may even have absolute pitch, and are able to sing, play musical instruments, and compose music. Since there is a strong auditory component to this intelligence, those who are strongest in it may learn best via lecture. They will sometimes use songs or rhythms to learn. They have sensitivity to rhythm, pitch, meter, tone, melody or timbre.

• Interpersonal

This area has to do with interaction with others. In theory, individuals who have high interpersonal intelligence are characterized by their sensitivity to others' moods, feelings, temperaments and motivations, and their ability to cooperate in order to work as part of a group. According to Gardner in How Are Kids Smart: Multiple Intelligences in the Classroom, "Inter- and Intra- personal intelligence is often misunderstood with being extroverted or liking other people..." Those with this intelligence communicate effectively and empathize easily with others, and may be either leaders or followers. They typically learn best by working with others and often enjoy discussion and debate.

Gardner believes that careers that suit those with this intelligence include sales, politicians, managers, teachers, counselors and social workers.

• Intrapersonal

This area has to do with introspective and self-reflective capacities. This refers to having a deep understanding of the self; what your strengths/ weaknesses are, what makes you unique, being able to predict your own reactions/emotions.

• Naturalistic

This area has to do with nurturing and relating information to one’s natural surroundings. Examples include classifying natural forms such as animal and plant species and rocks and mountain types. This ability was clearly of value in our evolutionary past as hunters, gatherers, and farmers; it continues to be central in such roles as botanist or chef.

• Existential

Some proponents of multiple intelligence theory proposed spiritual or religious intelligence as a possible additional type. Gardner did not want to commit to a spiritual intelligence, but suggested that an "existential" intelligence may be a useful construct. The hypothesis of an existential intelligence has been further explored by educational researchers.

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Marketing

Marketing on how to promote and increase the value of 5 items or brand or product or service.

1. Slippers

I will create a new brand of slippers.

Target Audience: Old Forks

Price: will not be too expensive

Selling Place: Shopping Mall or Shops or Order Online

Unique Selling Points:

- can custom make for every old forks

- water-proof so that old forks will not fall down if the floor is slippery

- it is not easily to get dirty

- soft and comfortable

- simply and classic design - can even choose what kind or type of slippers you want.

2. Fashion Magazine

I will create a New brand of Fashion Magazine.

Target Audience: Female and Trends Male

Price: About RM 15 per Magazine

Selling Place: Shopping Mall or Order Online

Time: A month A Magazine

Unique Selling Points:

- All the design are on trends

- New style release according to season every magazine

- All the design are from top designers all over the world

- There will be included Accessories and Make-Up

- Collection of 10 magazine can exchange a free Fashion Magazine

3. T-shirt

I will create a Typography T-shirt which do not have any image or photo just typo.

Target Audience: Teenagers

Price: About RM 30 - RM 50 per T-shirt 

Selling Place: Shopping Mall, Shops or Order Online

Time: Every Week will come out with New Typo T-shirt

Unique Selling points:

- All the design are unique

- Customer can create the typo T-shirt as they wish just no bad words 

- Custom make for size and length

- Limited 50 clothes per design all over the world

- Only Max 3 colors per clothes

- Can even write their name on the clothes

- Every of the typo T-shirt bring message weather it is stupid, funny, meaningful messages

4. Theme Cups

I will create a New brand for selling this cups.

Target Audience: Couple, Family, Otaku

Price: About Rm 20 - 50 per set

Selling Place: Cutlery Shops, Shopping Mall or Order Online

Unique Selling Points:

- It will be a set weither it is for couple (2) or family (3-5)

- Unique design for the every cups

- Kids cups able to bear heat but will not break

- Couple and Parent Cups are made of glass.

- Some educational message on kids cups

- Kids Cup will be colourful and attarctive

- Sweet and Romantic message on Couple and Parent Cups

- Nice and pretty packaging

5. Child Care Muffin Room

I will create a Muffin Room for parents to drop their child here.

Target Audience: Parent and Kids

Price: Selling Muffin, Juice, Service 

Selling Place: Shops

Time: 11am until 8pm

Unique Selling Points:

- Can drop kids here for fun and enjoyment.

- Divide into 3 floors and one garden - 1 floors for kids to play 1 floors for parent and 1 for exercise.

- healthy environment for kids

- relax time for parent

- playground and toys

- massage and nails service

- Gym and exercise place

- cool and nature environment

-wifi-5 / newspaper/ books

In the end, I choose Child Care Muffin Room to be my subject Matter. 

I will elaborate more information in this field or maybe change another subject matter.

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Weekly Task 5 - Nissan Leaf Advertising

Title: Design An Advertising For Nissan Leaf. It have to be in a series.

The Nissan Leaf (also formatted "LEAF" as a backronym for Leading, Environmentally friendly, Affordable, Family car) is a five-doorhatchback electric car manufactured by Nissan and introduced in Japan and the United States in December 2010. The US Environmental Protection Agency official range for the 2013 model year Leaf is 121 km (75 mi) and rated the Leaf's combined fuel economy at 115 miles per gallon gasoline equivalent (2.0 L/100 km). The 2013 Leaf has a range of 200 km (120 mi) on the New European Driving Cycle.

Deliveries to retail customers began in the United States and Japan in December 2010, followed by various European countries and Canada in 2011, and as of February 2013, is available in 17 European countries, Australia and other international markets. The Leaf is the world's best selling highway-capable all-electric car ever, and global sales reached the 50,000 units sold milestone by mid February 2013. Worldwide sales are led by Japan with 22,000 units; the United States with 20,000 units; Europe with 7,000 units delivered; and the rest of the world with 1,000 units. European sales are led by Norway with more than 3,300 units sold through February 2013.

As an all-electric car, the Nissan Leaf produces no tailpipe pollution or greenhouse gas emissions at the point of operation, and contributes to reduce dependence on petroleum. Among other awards and recognition, the Nissan Leaf won the 2010 Green Car Vision Award, the 2011 European Car of the Year, the 2011 World Car of the Year, and the 2011–2012 Car of the Year Japan.

This is my mind-map for Nissan Leaf.

I come out with three main points on this task.

1st is petrol free, 2nd is emissions free, 3rd is tailpipe free.

This is the advertising

This is the First Nissan Leaf Advertising.

It main point is it is petrol free. 

I use the fuel tank meter to show that Nissan Leaf do not use fuel or petrol. 

Future is brighter with Nissan Leaf petrol free.

This is the Second Nissan Leaf Advertising

It main point is it is emissions free.

I use the Nissan Leaf car shape and inside contain of the battery

meter to show that Nissan Leaf totally 100% use battery and electric.

Natural is better with Nissan Leaf emissions free.

This is the Third Nissan Leaf Advertising

It main point is it is tailpipe free.

I use the car tailpipe and leaf that represent smoke to show

that Nissan Leaf do not let out smoke and it have no tailpipe at all.

Environment is cleaner with Nissan Leaf tailpipe free.

Weekly Task 4 - April Fools Advertising

Title: Design A April Fools Advertising.

April Fools' Day (alternatively April Fool's Day, sometimes All Fools' Day) is celebrated in many countries on April 1 every year. April 1 is not a national holiday, but is widely recognized and celebrated as a day when people play practical jokes and hoaxes on each other called April fools.

For More April Fools Prank from all Over the World Visit: 

http://www.cnet.com.au/the-best-of-april-fools-day-2013-339343822.htm

This is the mind-map I did for April Fools Advertising.

From mind-map I come out with 7 ideas.

1. Buy 1 free 1 coca-cola bottle machine

2. Insert coins and take picture machine

3. Kiss the lips on the wall to get a girl at your door

4. Get the treasure if you found it, download map from scaning the QR code

5. Look into the hole on the wall and it will show what you thinking machine

6. Insert head into the machine you will get free make-up in 5 minute.

7. Insert hand into the machine and it will test your stupidity

This is the sketch for my ideas.

In the end I choose "Scan the QR code to get free voucher" as my task.

When April Fools Day, a "S QR code" will be advertising for Samsung user to scan it to get free voucher.

 This will happen when user scan the QR code.

Happy Aprils Fools Day ^^

But Samsung really grateful that we have fantastic user like you.

Idea In Context - Week 3

Street Art

What is Street Art?

Street art is art, specifically visual art, developed in public spaces — that is, "in the streets" — though the term usually refers to unsanctioned art, as opposed to government sponsored initiatives. The term can include traditional graffiti artwork, sculpture, stencil graffiti, sticker art, wheatpasting andstreet poster art, video projection, art intervention, guerrilla art, and street installations. Typically, the term street art or the more specific post-graffiti is used to distinguish contemporary public-space artwork from territorial graffiti, vandalism, and corporate art.

Artists have challenged art by situating it in non-art contexts. ‘Street’ artists do not aspire to change the definition of an artwork, but rather to question the existing environment with its own language. They attempt to have their work communicate with everyday people about socially relevant themes in ways that are informed by esthetic values without being imprisoned by them. John Fekner defines street art as "all art on the street that’s not graffiti".

Street Art Technique?

Whereas traditional graffiti artists have primarily used free-hand aerosol paints to produce their works, "street art" encompasses many other media and techniques, including: LED art, mosaic tiling, murals, stencil art, sticker art, "Lock On" street sculptures, street installations, wheatpasting,woodblocking, video projection, and yarn bombing. New media forms of graffiti, such as projection onto large city buildings, are an increasingly popular tool for street artists—and the availability of cheap hardware and software allows street artists to become more competitive with corporate advertisements. Much like open source software, artists are able to create art for the public realm from their personal computers, similarly creating things for free which compete with wealthy companies making things for profit.

Traditional graffiti also has increasingly been adopted as a method for advertising; its trajectory has even in some cases led its artists to work on contract as graphic artists for corporations. Nevertheless, street art is a label often adopted by artists who wish to keep their work unaffiliated and strongly political. Street artists are those whose work is still largely done without official approval in public areas.

For these reasons street art is sometimes considered "post-graffiti" and sometimes even "neo-graffiti." Street art can be found around the world and street artists often travel to other countries foreign to them so they can spread their designs.

Motivation of street art?

Art is not just limited to paintings on canvas. It can be done anywhere, even in public places such as walls and streets. Street art, as people call it, are usually unsanctioned, sometimes unfairly considered as vandalism. Street artists, however, do not view it as vandalism but rather as an alternative form of art.

Most of the paintings of street artists are expressions of how they feel toward society. In fact, activism and subversion are prevalent themes in street art. For many, their paintings are also their way of reaching out to the public regarding social aspects such as environmentalism, culture jamming, individualism, racism, and value reclamation. For some artists, they find street art a way to help the city by covering up what they consider as graffiti and vandalism. Then there are others who simply want exposure and recognition of their artistic talents. Indeed, street art reaches a broader audience than more conventional means of showcasing artistic works.

Controversy on street art:

Some people consider street art a crime; others consider it a form of art. It is a borderline issue. Street artists may be charged with vandalism, malicious mischief, intentional destruction of property, criminal trespass, or antisocial behavior and there different legal restrictions depending on whether it’s private or public property. In some cities, it is unlawful for landowners to allow any graffiti on their property if it’s visible from any other public or private property. A 2012 research paper from Hacettepe University tried to define street art as a type of crime, then examined it using criminological perspective with criminological and deviance theories, in order to understand and explain it better using an example

10 Famous Street Artist:
http://www.mymodernmet.com/profiles/blogs/10-street-artists-you-should

This is mind-map that I did for street art.

Convert Advertising - Advertising In Movie

Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial advertising as such in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show. Pay attention next time, you're sure to come across a lot of such examples.

Fast and Furious

2002 Nissan Skyline GT-R (R34) 

2001 BMW 540i (E39)

1970 Chervolet Chevelle SS

1972 Ford Gran Torino 

2009 Subaru Impreza WRX STi (GH)

James Bond: Skyfall

Omega Planet Ocean 600M

John Smedley Bobby V-neck pullover

Transformer

Lenova: Ideacentre A Series

 Yi-Li: Shu Hua Milk

Meter/ Bonwe: M-Tee

Weekly Task 3 - Abused Advertising

In previous, I did research on Type of Advertising so I prefer Public Service Advertising.

I choice Abuse as my title for my advertising.

These is my mind-map for abuse. It included Child abuse, Women abuse, Animal abused.

So I come out with a idea using many road signs to show the good thing,

but abuse victim did not care about it at all.

I used many colour in the road sign to make it more attractive,

but for a abused victim it means nothing.

These is how it will looks when it is on billboard.

Idea In Context Task 2 - Negativity of Technology Solution

This is what I done for my weekly task - negativity of Technology.

"Dont let fat block your future".

It is simply to understand that obesity might block your future.

So I used car and hot-air balloon as my future and Fat as the Mountain that block the way.

Black and White to show the contract.