Title
Selling of the
World smallest wireless scanner - PocketScan
Propose
Tagline
“The Future In Your Hand”
Aim
The aim of this
project is to increase the sales of PocketScan in one year
Objective
1.
To attract consumers’ interest by launching a Beta PocketScan event
in shopping malls
2.
To promote the benefits of PocketScan in
Malaysia by using advertising strategy
Market
Issues
1.
The image resolution is low (ITunes
Pocket Scanner)
ITunes Pocket Scanner has low image resolution that
is not beneficial to users because it cause difficulties in reading for users.
2.
The battery life of the scanner is not
rechargeable ( Hyundai Silber Scanner)
The Hyundai Silber Scanner is using 2AA battery
which is non-rechargeable. This causes a lot of wastage and it is not
eco-friendly.
3.
The scanners can only be connected to
devices using USB cable (ITunes Pocket Scanner and Hyundai Silber Scanner)
This
is not convenient to users.
4.
There are limited functions on scanner
in the market (ITunes Pocket Scanner and Hyundai Silber Scanner)
The scanner in the market such as ITunes Pocket
Scanner can only take pictures or images and documents, while Hyundai Silber
Scanner and PocketScan can scan other things such as leaf, road, fabric texture
and so on. Other than that, PocketScan can also translates and pronouns the
text you scan.
Product
Issues
1.
The PocketScan does not have internal
memory.
The PocketScan
does not have internal memory which user cannot save the image without
device. It directly connects to device
to scan and view at the same time. Without the device, PocketScan is actually
useless.
2.
The price of PocketScan is too high.
The PocketScan
is quite expensive as compared to Hyundai Silber scanner and ITunes Pocket
Scanner due to its multifunctional features that are absent in the others two
scanners as well as the rest in the market.
Proposed Solution
The company can insert a design of internal memory for
PocketScan so that user can just bring the PocketScan around and store their
scanned media. This helps in improving user-friendliness and conveniences for
kid whom does not own a phone to bring around. With the internal memory
PocketScan, user can instantly scan and save the text or images for later use.
Target
Audience
Education
field – Kids (3-6 years old)
Kids can learn
the pronunciation of the word easily because the PocketScan helps to scan the
word and pronouns the word out from the device. The PocketScan can also help to
translates up to 30 languages, allowing the kids to learn many others language
with just a scan. Besides, kids can take pictures they like with instant scan
and save them in the device to keep or even as a reference for drawing or
homework. PocketScan can teach kids word one by one, which also helps the kids
to be independent on learning by themselves. Everything goes quick and easy
with PocketScan.
Advertising Strategy
1.
Event-based
Advertising
Beta version of
PocketScan event
Launch a Beta
try event on PocketScan in a hall of a shopping mall for example Mid-Valley
Mega Mall, Pavillion Kuala Lumpur, Suria KLCC, Sunway Pyramid and so on. This
beta try event is to let the public to try using the PocketScan features and
understand the product more clearly.
Scan and win
Contest
Launch a series
of kids games with PocketScan for kids to join. This event will promote the
features of the PocketScan. Kids who win the games will be given prizes.
2.
Promotion
Package
Promotion package such as buy 3 free 1 module or so
on.
Print Media Material
Print media material which is outdoor advertising such
as poster, billboard, teaser, flyer, advertisements, etc.
Social Networking Platform
Share the product promotion packaging online via
Facebook,Twitter, Instragram and so on.
Reference
1.
Hyundai MS01S Pocket Scan Silber
Scanner: Amazon.co.uk: Computers & Accessories. 2014. Hyundai MS01S Pocket Scan
Silber Scanner: Amazon.co.uk: Computers & Accessories. [ONLINE]
Available at:http://www.amazon.co.uk/Hyundai-MS01S-Pocket-Silber-Scanner/dp/B005SAS07W. [Accessed 18 July 2014].
2. PocketScan by Dacuda —
Kickstarter. 2014. PocketScan by Dacuda — Kickstarter. [ONLINE] Available
at:https://www.kickstarter.com/projects/1776222658/pocketscan?ref=nav_search.
[Accessed 10 July 2014].
3.
Pocket Scanner - Scan Images to
Encrypted Multi-Page PDFs on the App Store on iTunes. 2014. Pocket Scanner - Scan Images to
Encrypted Multi-Page PDFs on the App Store on iTunes. [ONLINE]
Available at:https://itunes.apple.com/my/app/pocket-scanner-scan-images/id359793767?mt=8. [Accessed 18 July 2014].
