Proposal for PocketScan

Title      

Selling of the World smallest wireless scanner - PocketScan

Propose Tagline

 “The Future In Your Hand”

Aim       

The aim of this project is to increase the sales of PocketScan in one year

Objective

1.       To attract consumers’  interest by launching a Beta PocketScan event in shopping malls

2.       To promote the benefits of PocketScan in Malaysia by using advertising strategy

Market Issues

1.       The image resolution is low (ITunes Pocket Scanner)

ITunes Pocket Scanner has low image resolution that is not beneficial to users because it cause difficulties in reading for users.

2.       The battery life of the scanner is not rechargeable ( Hyundai Silber Scanner)

The Hyundai Silber Scanner is using 2AA battery which is non-rechargeable. This causes a lot of wastage and it is not eco-friendly.

3.       The scanners can only be connected to devices using USB cable (ITunes Pocket Scanner and Hyundai Silber Scanner)

This is not convenient to users.

4.       There are limited functions on scanner in the market (ITunes Pocket Scanner and Hyundai Silber Scanner)

The scanner in the market such as ITunes Pocket Scanner can only take pictures or images and documents, while Hyundai Silber Scanner and PocketScan can scan other things such as leaf, road, fabric texture and so on. Other than that, PocketScan can also translates and pronouns the text you scan.

Product Issues

1.       The PocketScan does not have internal memory.

The PocketScan does not have internal memory which user cannot save the image without device.  It directly connects to device to scan and view at the same time. Without the device, PocketScan is actually useless.

2.       The price of PocketScan is too high.

The PocketScan is quite expensive as compared to Hyundai Silber scanner and ITunes Pocket Scanner due to its multifunctional features that are absent in the others two scanners as well as the rest in the market.

Proposed Solution

The company can insert a design of internal memory for PocketScan so that user can just bring the PocketScan around and store their scanned media. This helps in improving user-friendliness and conveniences for kid whom does not own a phone to bring around. With the internal memory PocketScan, user can instantly scan and save the text or images for later use.

Target Audience

Education field – Kids (3-6 years old)

Kids can learn the pronunciation of the word easily because the PocketScan helps to scan the word and pronouns the word out from the device. The PocketScan can also help to translates up to 30 languages, allowing the kids to learn many others language with just a scan. Besides, kids can take pictures they like with instant scan and save them in the device to keep or even as a reference for drawing or homework. PocketScan can teach kids word one by one, which also helps the kids to be independent on learning by themselves. Everything goes quick and easy with PocketScan.

Advertising Strategy

1.       Event-based Advertising

Beta version of PocketScan event

Launch a Beta try event on PocketScan in a hall of a shopping mall for example Mid-Valley Mega Mall, Pavillion Kuala Lumpur, Suria KLCC, Sunway Pyramid and so on. This beta try event is to let the public to try using the PocketScan features and understand the product more clearly.

Scan and win Contest

Launch a series of kids games with PocketScan for kids to join. This event will promote the features of the PocketScan. Kids who win the games will be given prizes.

2.       Promotion Package

Promotion package such as buy 3 free 1 module or so on.

Print Media Material

Print media material which is outdoor advertising such as poster, billboard, teaser, flyer, advertisements, etc.

Social Networking Platform

Share the product promotion packaging online via Facebook,Twitter, Instragram and so on.

Reference

1.      Hyundai MS01S Pocket Scan Silber Scanner: Amazon.co.uk: Computers & Accessories. 2014. Hyundai MS01S Pocket Scan Silber Scanner: Amazon.co.uk: Computers & Accessories. [ONLINE] Available at:http://www.amazon.co.uk/Hyundai-MS01S-Pocket-Silber-Scanner/dp/B005SAS07W. [Accessed 18 July 2014].

2.  PocketScan by Dacuda — Kickstarter. 2014. PocketScan by Dacuda — Kickstarter. [ONLINE] Available at:https://www.kickstarter.com/projects/1776222658/pocketscan?ref=nav_search. [Accessed 10 July 2014].

3.      Pocket Scanner - Scan Images to Encrypted Multi-Page PDFs on the App Store on iTunes. 2014. Pocket Scanner - Scan Images to Encrypted Multi-Page PDFs on the App Store on iTunes. [ONLINE] Available at:https://itunes.apple.com/my/app/pocket-scanner-scan-images/id359793767?mt=8. [Accessed 18 July 2014].