hand sketch logo

all the above is hand sketching logo.

finally i use afro chocolate as my brand name and logo.

illustrator sketch

This is just a sample of sketch from illustrator which i will improve later on.

Research On Color Psychology

What is Color Psychology?

The psychology of colour is based on the mental and emotional effects colours have on sighted people in all facets of life. There are some very subjective pieces to colour psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.

White light is a combination of all the colours of the spectrum, divided into three basic groups: red, blue and yellow. From these three colours, you can combine every colour imaginable to the human eye. To be able to create aesthetically pleasing colour combinations, you have to know how the colour wheel first. I’ll try explaining it to you without being too technical.

For more info, read: 

http://www.arttherapyblog.com/online/color-psychology-psychologica-effects-of-colors/#.UNBumOSKKDs

http://www.1stwebdesigner.com/design/please-clients-color-combinations/
http://books.google.com.my/books/about/Color_Psychology_and_Color_Therapy.html?id=utSjRYHEJ90C&redir_esc=y

brand and logo definition =X

What is brand?

Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.

Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through:

•Advertisements containing consistent messaging

•Recommendations from friends, family members or colleagues

•Interactions with a company and its representatives

•Real-life experiences using a product or service (generally considered the most important element of establishing a brand)

Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.

What is logo?

A logo is a perspicuous glyph or symbolic, identifying mark that conveys origin, identity, or ownership. The main function is to elicit recognition. The object of a logo is to act as a mnemonic device and identifier, to communicate a desired thought or feeling, and to generate a desired emotional response. A thought-provoking logo design can strengthen your brand image and corporate identity, giving you a psychological advantage over your competition. Your logo is the core of your corporate identity, defining and symbolizing the character of your company or organization.

There are three basic types of logos

•Iconic/Symbolic

•Logotype/Word-mark

•Combination Marks

Iconic/Symbolic - 

Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents. In order for a symbol to be a truly effective logo, it should conform to these maxims:

•Instantaneously recognizable

•Memorable.

•Clarity when reproduced in small sizes.

•Can be illustrative in nature, either concrete or abstract.

Logotype/ Word-mark - 

A logo type, commonly known in the design industry as a "word mark", incorporates your company or brand name into a uniquely styled type font treatment. Type fonts come in thousands of possible variations, shapes, sizes, and styles, each conveying a slightly different impression upon your intended audience. Script fonts imply a sense of formality and refinement. Thick fonts proclaim strength and power, whereas slanted type fonts impart a sense of motion or movement. Type font treatments can also include hand-drawn letters, characters or symbols that have been rendered in such a way as to intrigue the eye and capture the interest. Images can also be integrated into a logotype, often to great visual effect. Of prime consideration when selecting a logotype or word-mark is legibility and ease of recognition, even when reduced to the size required for printing your business cards.

Combination Marks –

Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization. Concise text can complement an icon or symbol, providing supplemental clarity as to what your enterprise is all about.There are integrated and stand alone combination marks. For instance, Starbucks logo has the text with the graphic integrated, whereas the AT&T logo has the icon separate from the text.

mind-map X=

Below is my mind-map for brand name.

I am doing soft drinks which can bring healthy and happiness to all the youngster.

Business Type: Soft Drinks

Target: Youngster

Mission: Happiness and healthy

Unique: Chocolate Color

Unique selling point: 

1. Packaging to attract the buyers.

2. Tasty and Delicious

maybe chocolate taste soft drink???

Moutain Dew - Do The Dew

History of the Dew!

1942-Ally and Barney Hartman owned a bottling plant in Knoxville TE. They made a lemon lime alcoholic drink and named it Mountain Dew after moonshine
1946-The brothers met Charlie Gordon from the Tri-City Beverage company at a convention.
1948-The label got redrawn by John Brichett and was given the original flavor of lemon lime.
1951-The very first ACL dew bottle was purchased, it was made of green glass and had a white hillbilly painted on it shooting at someone coming out of an outhouse.
1954-Gordon bottled the beverage at his company.
1955-1960- The tip and Tri-City corporations both became owners of Mountain Dew.
1960- Bill Jones, owner of Tip corporation changed the recipe by adding more sugar, caffeine, and an orange flavor. He tried to get into Pepsi-Cola but they feared it would compete with Pepsi's Teem lemon lime soda.
1962-The franchise sold to Pepsi.
1964-Pepsi owns dew completely.
1966-Willie the Hillbilly saying "Ya-hoo Mountain Dew!" starts to become the marketing of Mountain Dew.
1969-"Get that Barefoot Feeling drinking a Mountain Dew!" becomes another tagline used.
1973-"Put a little ya-hoo in your life" becomes a popular slogan
1979-Another new slogan "Reach for the sun. Reach for Mountain Dew!"
1983- Yet another slogan Dew slogan today releases "DEW it to it!"

1986-Mountain Dew becomes the 6th largest type of soda in the brand.
1988-Diet Dew is introduced.
1993- The X-Generation is started with the slogan "Been there, done that, tried that."
2001-Amp is released.
2003-Baja Blast, Pitch Black, and Livewire are created and released
2008-Green Label Art Mountain Dew cans are released.

Pepsi

Pepsi-Cola is one of the most famous soft drinks consumed worldwide. Manufactured and marketed by PepsiCo, it was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.

On June 16, 1903, the title Pepsi-Cola was trademarked and had since remained unchanged. But one aspect of Pepsi-Cola that witnessed many transformations over the years is the Pepsi logo. The Pepsi logo is one of the most famous and recognized logo design in the world.

In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product. When his business got established and people started enjoying his drink, Bradham decided to modify the Pepsi logo into a more customized version of the previous logo script. Thus, in 1905, a modified script logo was introduced, followed by a second change in Pepsi logo in 1906 with the inclusion of the slogan, “The Original Pure Food Drink”, in it.

During the 1933’s sugar crisis, Loft, Inc. bought Pepsi-Cola. As part of their marketing strategy, Pepsi-Cola doubled the quantity of its drink from six-ounce package size to twelve-ounces for 10 cents. Thus, the slogan “Refreshing & Healthful” was added to the Pepsi logo, which was printed on the bottle. When the price for the twelve-ounce bottle dropped to 5 cents, Pepsi-Cola reverted back to the old logo design.

In 1940, Walter Mack, the CEO of Pepsi-Cola, adopted the idea of 12-oz. embossed bottle with “Pepsi-Cola” baked into the glass. He further developed the idea of introducing the new bottle design with crown, labeled with the Pepsi logo. In 1941, the Pepsi bottle crown colors were changed to red, white and blue, along with the Pepsi logo, to commemorate the war efforts of the country.

By 1943, the Pepsi logo adopted a “bottle cap” look that included the slogan, “Bigger Drink, Better Taste”. Later, in 1962, the Pepsi logo was replaced with two bulls-eye marks encircling “Pepsi”, and then again in 1973, into a boxed Pepsi logo with minor typeface changes.

In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. The new Pepsi logo consists of a three-dimensional globe against an ice blue background, with the inclusion of the previously designed Pepsi typeface. It has been the official Pepsi logo of PepsiCo, till date.

Over the past century, the Pepsi logo has been evolved into remarkable designs with significant modifications. All in all, Pepsi logo is an exemplary piece of creativity and innovation. No doubt, it is one of the most recognized logos, ever.

• 1909-1939: Delicious and Healthful
• 1939-1950: Twice As Much For A Nickel Too
• 1950-1963: The Light Refreshment
• 1953-1961: Be Sociable
• 1961-1963: Now It's Pepsi For Those Who Think Young
• 1963-1967: Come Alive! You're In The Pepsi Generation
• 1967-1969: Taste That Beats The Others Cold
• 1969-1973: You've Got A Lot To Live, Pepsi's Got A Lot To Give
• 1973-1975: Join The Pepsi People Feelin' Free
• 1975-1978: Have A Pepsi Day
• 1978-1981: Catch That Pepsi Spirit
• 1981-1982: Pepsi's Got Your Taste For Life!
• 1983-1983: Pepsi Now!
• 1984-now: Pepsi, The Choice Of A New Generation

Design Elements of the Pepsi logo:

Despite the advancement in the Pepsi logo, the design yet remains a unique one. The colors together with the selection of shape and font produce an exclusive picture of a company as victorious as the Pepsi Cola Company.

Shape of the Pepsi logo:
The shape of the Pepsi logo is a three dimensional globe, with two completely opposite colors and a swirl in the middle, separating the two halves of the globe. The fonts are written alongside, giving it a fairly simple structure.

Color of the Pepsi logo:
The Pepsi logo includes two distinct colors having their own beauty. Fonts appear in white. One hemisphere is colored red while the other is blue, together with blue background with chills, produces a very tempting picture that the product is worth of.

Fonts of the Pepsi logo:
The fonts of the Pepsi logo are simple, roman and italicized looking prominent as well as elegant.

Coca-cola

1886 – What’s in a name?
When John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name Coca‑Cola, thinking that ‘the two Cs would look well in advertising’. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time.

1887-1890s – Inserting the ‘Trademark’
These two important little words were added to the tail of the first ‘C’.

1890-1891 – Extra swirls
For just one year, our logo changed its appearance quite dramatically with this extra swirly script. Afterwards, the logo returned to its previous font.

1941-1960s – Tail tweaked
In this version, the words ‘Trademark Registered’ moved out of the tail of the ‘C’ and were noted as ‘Reg. US Pat Off’ below the Coca‑Cola name.

1958-1960s – A fishy shape
This period saw the introduction of the Arciform or ‘fishtail’ logo.

1969 – That famous white wave
The Arden Square logo was unveiled to the world. In this red box, the familiar Coca‑Cola script was underlined with the iconic white ‘wave’ known as the ‘Dynamic Ribbon Device’, which is still used to this day. Find out more about the meaning behind this famous white twist here.

2003 – Keeping it real
With the introduction of the ‘Coca‑Cola... Real’ campaign, the logo’s ‘white wave’ was enhanced with a shock of yellow and some floating bubbles.

2007 – A classic design
A simple, yet bold, design with a single white ribbon.

2011 – 125 years of happiness
Coca‑Cola's 125th birthday logo sees bubbles bursting from our famous contour bottle – a celebration of our past, present and future.

Design Elements of the Coca-Cola logo:

The Coca-Cola logo, like the brand itself, is recognized globally. The characteristic design with a white swirl and a cursive style revives the youth spirit.

Shape of the Coca-Cola logo:
The Coca-Cola logo comes in a rectangular shape or a circular shape with the hobble-skirt bottle on top. The rectangular design is a fairly simple one with a cursive font and the swirl.

Color of the Coca-cola logo:
The only two colors used in the Coca-Cola logo are red and white, both appearing vibrant nevertheless simple in design as well as tempting the youth minds. The fonts are written in white with an energetic red background.

Font of the Coca-Cola logo:
The font of the Coca-Cola logo is a fancy one, with a cursive style. Both the C’s appear distinctive to each other. The white swirl beneath the fonts not only gives it a unique feature but also highlights its simplicity.

Week 10 - 13 - Final Artwork

Final Artwork - Dissecting Nature

This is the last assignment for my digital media class.

I used human hands to show that it is the hands of the plant.

Imaging that if it is your hands that being cut, what is your feeling?

So the title is: Exploring the invisible thought of nature.

Week 10 - Task 7

- Task 7 - Chinese Typography -

This is a week 10 task given by my lecturer. 

The main theme is to create a Chinese Typography by own font.

This is a chinese word means love.

Week 9 - Task 6

- Task 6 - Scanner Drawing -

This is week 9 task given by my lecturer.
The main theme is to draw a new ideas from the texture or color we scanned.

So, I draw a dancer according to what I see in the texture or color.

Week 7 - 8 - Task 5

- Task 5 - Wacom Drawing -

This is week 7 and 8 task.
I draw using wacom.

Rose

Cat

Week 6 - Task 4

- Task 4 - Album Cover -

This is a task given by my lecturer - album cover.
First, we have to find one album to redo it into another new album.

Before:

After:

I used rainbow color to create this album based on the title of this album.

Week 5 - Task 3

- Task 3 - Photo Manipulation -

This is week 5 task given by my lecturer - photo manipulation.
The main theme is to create something new by combine object we find.
I combine many insects to form this "monster insect".

Due to my late register, my lecturer teach me how to clipping mask which is the 1st lesson.

Week 4 - Task 2

- Task 2 - Hierarchy -

This is week 4 task given by my lecturer.
The main theme is Hierarchy which is arrange the words to show out the main point.

Week 3 - Task 1

 - Task 1 - Clipping Mask

This is week 3 task given by my lecturer - Clipping mask.
I didn't attend the class due to some reason so i do it after that.