Weekly Task 8 - Google Glass

Title: Design a tagline for Google glass

Google Glass (styled "GLΛSS") is a wearable computer with a head-mounted display (HMD) that is being developed by Google in the Project Glass research and development project, with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format, that can interact with the Internet via natural language voice commands.

Google glass 7 cool features:

1. Record video, take picture.

2. Show message

3. Find information

4. Show maps

5. Live videos sharing

6. Integrates Google Now

Google Now, the digital voice assistant from the search giant, has been integrated in this device. It will keep track of your daily habits, such as when you leave for office or the route you take. It will give you alternate routes if there is traffic on the way or give you weather updates periodically, among various other functions.

7. Translate

Google glass advertising

Google glass advertising that I did.

Now, we can use glass to sense our life, take pictures, share video and such.

We can bring glass go around everywhere anytime to do our lovely things.

We can find any information whenever we need.

So this is my i use Sense the life though Glass as my message.

Weekly Task 7 - Dove

Title: Design An advertising for dove shampoo.

Dove is a personal care brand owned by Unilever.
The products are sold in more than 35 countries and are offered for both women and men.
 Dove's logo is a silhouette profile of the brand's namesake bird.Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products.Dove is formulated to be pH neutral, a pH that is usually between 6.5 and 7.5.

Examples of Dove shampoo advertising

This is the mind-map I did for dove.

This is the sketch that I did.

1. Mirror show beauty

2. You are beauty the way you are

3. Don't hide your beautiful hair

This is the outdoor advertising I did for dove shampoo.

Beware of smooth silky hair is my message to show that used dove will smooth the hair,

so it will knock down all the hair problem you have.

Weekly Task 6 - Hot Sauce Advertising

Title: Design An advertising about Hot Sauce Advertising.

Hot sauce (US English), chili sauce or pepper sauce refers to any

spicy sauce condiment made from chili peppers and other ingredients.

I choose Tabasco Sauce.

Tabasco sauce is a hot sauce made from tabasco peppers (Capsicum frutescens var. tabasco), vinegar and salt. It has a hot, spicy flavor.The sauce is produced by US-based McIlhenny Company to whom the "Tabasco sauce" brand name belongs.

Examples of Tabasco Sauce Advertising.

This is the mind-map that I did.

This is the Tabasco Sauce Advertising that I did.

It use lips as my subject matter to show that after you try our Hot Sauce,

you will get very sexy lips. 

Weekly Task 5 - Nissan Leaf Advertising

Title: Design An Advertising For Nissan Leaf. It have to be in a series.

The Nissan Leaf (also formatted "LEAF" as a backronym for Leading, Environmentally friendly, Affordable, Family car) is a five-doorhatchback electric car manufactured by Nissan and introduced in Japan and the United States in December 2010. The US Environmental Protection Agency official range for the 2013 model year Leaf is 121 km (75 mi) and rated the Leaf's combined fuel economy at 115 miles per gallon gasoline equivalent (2.0 L/100 km). The 2013 Leaf has a range of 200 km (120 mi) on the New European Driving Cycle.

Deliveries to retail customers began in the United States and Japan in December 2010, followed by various European countries and Canada in 2011, and as of February 2013, is available in 17 European countries, Australia and other international markets. The Leaf is the world's best selling highway-capable all-electric car ever, and global sales reached the 50,000 units sold milestone by mid February 2013. Worldwide sales are led by Japan with 22,000 units; the United States with 20,000 units; Europe with 7,000 units delivered; and the rest of the world with 1,000 units. European sales are led by Norway with more than 3,300 units sold through February 2013.

As an all-electric car, the Nissan Leaf produces no tailpipe pollution or greenhouse gas emissions at the point of operation, and contributes to reduce dependence on petroleum. Among other awards and recognition, the Nissan Leaf won the 2010 Green Car Vision Award, the 2011 European Car of the Year, the 2011 World Car of the Year, and the 2011–2012 Car of the Year Japan.

This is my mind-map for Nissan Leaf.

I come out with three main points on this task.

1st is petrol free, 2nd is emissions free, 3rd is tailpipe free.

This is the advertising

This is the First Nissan Leaf Advertising.

It main point is it is petrol free. 

I use the fuel tank meter to show that Nissan Leaf do not use fuel or petrol. 

Future is brighter with Nissan Leaf petrol free.

This is the Second Nissan Leaf Advertising

It main point is it is emissions free.

I use the Nissan Leaf car shape and inside contain of the battery

meter to show that Nissan Leaf totally 100% use battery and electric.

Natural is better with Nissan Leaf emissions free.

This is the Third Nissan Leaf Advertising

It main point is it is tailpipe free.

I use the car tailpipe and leaf that represent smoke to show

that Nissan Leaf do not let out smoke and it have no tailpipe at all.

Environment is cleaner with Nissan Leaf tailpipe free.

Weekly Task 4 - April Fools Advertising

Title: Design A April Fools Advertising.

April Fools' Day (alternatively April Fool's Day, sometimes All Fools' Day) is celebrated in many countries on April 1 every year. April 1 is not a national holiday, but is widely recognized and celebrated as a day when people play practical jokes and hoaxes on each other called April fools.

For More April Fools Prank from all Over the World Visit: 

http://www.cnet.com.au/the-best-of-april-fools-day-2013-339343822.htm

This is the mind-map I did for April Fools Advertising.

From mind-map I come out with 7 ideas.

1. Buy 1 free 1 coca-cola bottle machine

2. Insert coins and take picture machine

3. Kiss the lips on the wall to get a girl at your door

4. Get the treasure if you found it, download map from scaning the QR code

5. Look into the hole on the wall and it will show what you thinking machine

6. Insert head into the machine you will get free make-up in 5 minute.

7. Insert hand into the machine and it will test your stupidity

This is the sketch for my ideas.

In the end I choose "Scan the QR code to get free voucher" as my task.

When April Fools Day, a "S QR code" will be advertising for Samsung user to scan it to get free voucher.

 This will happen when user scan the QR code.

Happy Aprils Fools Day ^^

But Samsung really grateful that we have fantastic user like you.

Convert Advertising - Advertising In Movie

Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial advertising as such in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show. Pay attention next time, you're sure to come across a lot of such examples.

Fast and Furious

2002 Nissan Skyline GT-R (R34) 

2001 BMW 540i (E39)

1970 Chervolet Chevelle SS

1972 Ford Gran Torino 

2009 Subaru Impreza WRX STi (GH)

James Bond: Skyfall

Omega Planet Ocean 600M

John Smedley Bobby V-neck pullover

Transformer

Lenova: Ideacentre A Series

 Yi-Li: Shu Hua Milk

Meter/ Bonwe: M-Tee

Weekly Task 3 - Abused Advertising

In previous, I did research on Type of Advertising so I prefer Public Service Advertising.

I choice Abuse as my title for my advertising.

These is my mind-map for abuse. It included Child abuse, Women abuse, Animal abused.

So I come out with a idea using many road signs to show the good thing,

but abuse victim did not care about it at all.

I used many colour in the road sign to make it more attractive,

but for a abused victim it means nothing.

These is how it will looks when it is on billboard.

Research on Type of Advertising

Advertising is the promotion of a company's products and services carried out primarily to drive up sales of the products and services. It is also done to build a brand identity and communicate changes in old products or introduce new product/services to the customers. Advertising has become an essential element of the corporate world and hence companies allot a considerable amount of resources towards their advertising budget. There are several reasons for advertising, some of which are as follows:

• Increasing the sales of the product/service.
• Creating and maintaining a brand identity or brand image.
• Communicating a change in the existing product line.
• Introduction of a new product or service.
• Increasing the buzz-value of the brand or the company.

Thus, there are several reasons for advertising. Similarly, there exist various media which can be effectively used for advertising. Mentioned below are the various categories or types of advertising. 

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1. Print Advertising - Newspapers, Magazines, Brochures, Fliers
Print media has always been a popular advertising option. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often, newspapers and magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement in the publication (front page/middle page, above/below the fold), as well as the readership of the publications. For instance, an advertisement in a relatively new and less popular newspaper will cost far less than an advertisement in an established newspaper that has a high readership. The price of print ads may also depend on quality of the paper and the supplement in which they appear. For example, an advertisement in the glossy (and popular) supplement of a newspaper costs more than one in a supplement which uses mediocre quality paper. \

Examples of Printing Advertising

2. Outdoor Advertising - Billboards, Kiosks, Trade-shows and Events
It makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-shows organized by the company. Billboard advertising is very popular. However it has to be really terse and catchy in order to grab the attention of the passersby. Kiosks not only provide an easy outlet for the company's products but also make for an effective advertising tool to promote the company's products. Organizing special events or sponsoring them makes for an excellent advertising opportunity and strategy. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. 

Examples of Outdoor Advertising

3. Broadcast Advertising - Television, Radio and the Internet 
Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio or the Internet. Television advertisements have been very popular ever since they were introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/lull time), sometimes the show on which it will be broadcast, and of course, the popularity of the television channel itself. The radio might have lost its charm owing to new age media. However it remains the choice of small-scale advertisers. Radio jingles have been very a popular advertising medium and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy old popular radio jingles. 

Examples of Broadcast Advertising

4. Covert Advertising - Advertising in Movies 

Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial advertising as such in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise's phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. Pay attention next time, you're sure to come across a lot of such examples.

5. Surrogate Advertising - Advertising Indirectly 

Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to health are prohibited by law in several countries. Hence these companies come up with several other products that have the same brand name and indirectly remind people of the cigarettes or alcohol of the same brand by advertising the other products. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. 

Examples of Surrogate Advertising

6. Public Service Advertising - Advertising for Social Causes 

Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messages about important matters and social causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. David Ogilvy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of the advertising field for a social cause. Ogilvy once said, "Advertising justifies its existence when used in the public interest - it is much too powerful a tool to use solely for commercial purposes.". Today, public service advertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In the United States, radio and television stations are granted to bidders on the basis of a fixed amount of public service advertisements aired by the channel. 

Examples of Public Service Advertising

7. Celebrity Advertising

Although the audience is getting smarter and smarter and the modern-day consumer is getting immune to the exaggerated claims made in a majority of advertisements, there exists a section of advertisers that still bank upon celebrities and their popularity for advertising their products. Using celebrities for advertising involves signing up celebrities for campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. How effective these ads are, is something that each consumer himself can determine. 

 

Examples of Celebrity Advertising

8. Consumer-generated advertising

This involves getting consumers to generate advertising through blogs, websites, wikis and forums, for some kind of payment.

9. Guerrilla Marketing

Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing (1984). The term has since entered the popular vocabulary and marketing textbooks.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilizemobile digital technologies to engage the consumer and create a memorable brand experience.

Guerrilla marketing focuses on low cost creative strategies of marketing. Basic requirements are time, energy, and imagination and not money. Profits, not sales, are the primary measure of success. Emphasis is on retaining existing customers rather than acquiring new ones.

Examples of Guerrilla Advertising

In conclusion, I prefer Public Service Advertising I think that it is important to bring a out a message

that can reduce the dangerous or for peoples to train themselves to behave well.

I want to try out on this field because I like it very much and I think that it is meaningful.

I also like TV commercials which also can be very meaningful and creative.