BibiYanNi - Design World

What is a Complex Project?
A hard project that make you vomit and think hard during the process until you almost want give up, yeah, that's a complex project.

------------------------- My Complex Project -------------------------

Anyway, I choose to go for a Chocolate Candy.

---------------------Approach 1---------------------
I think of putting emotional on Chocolate Candy to make it more attractive,
and let consumers eat according to emotional of the time.
Emotion on the Chocolate Candy according to colours - let people eat according to their mood.
The answer is NO!

Why?

If you can choose, will you prefer to eat the sad emotion or the happy emotion?

---------------------Approach 2---------------------

Love is in the air - Should I create a love shape Chocolate-Candy that target couple?

Animal shape of Chocolate-Candy might attract kids?

The answer is DO NOT KNOW...

Why is Chocolate-Candy always round and circle?

From my opinion:

Chocolate Candy is always round :-

- Do not choke easily

- Easy to produces

---------------------Approach 3---------------------

Medicine inside of the Chocolate-Candy?

The answer - Are you crazy =_=
Totally no ...

---------------------Approach 4---------------------

Chocolate-candy that have function like chewing gum?

The outlook is like chocolate candy but inside of the chocolate mix with mint or lime

for the function of letting mouth clean and smell good.

The answer is still No!

Why?

Because chewing gum is for chewing that clean the mouth.

But chocolate is for melting in your mouth and dirty your mouth.

---------------------Going back to the starting point---------------------

Red Ocean vs Blue Ocean

Link:

http://www.blueoceanstrategy.com/wp-content/uploads/2012/12/red-ocean-vs-blue-ocean-strategies.png

As in My research, I get to know more about M&M and Smarties.

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M&M
M&M's are "colorful button-shaped candies" produced by Mars, Incorporated. The candy shells, each of which has the letter "m" printed in lower case on one side, surround a variety of fillings, including milk chocolate, dark chocolate, crisped rice, mint chocolate, peanuts,almonds, orange chocolate, coconut, pretzel, wild cherry, cinnamon, raspberry, and peanut butter. M&M's originated in the United States in 1941, and are now sold in as many as 100 countries. They are produced in different colors, some of which have changed over the years.

Some people wonder what M&M stands for, and many think it’s for the Mars brothers, but in reality it’s Forrest Mars, Sr. and Bruce Murrie. Murrie’s father was one of Hershey’s trusted partners at the company and provided the chocolate inside M&Ms until the 70s.

M&Ms were originally developed as a candy for soldiers in World War II to give them quick energy in combat situations and be easy to carry.

-Sweet
-more popular
-more chocolate
-more advertising - viral
-many favour

M&M

M&M have a application that can custom make all the chocolate candy with message.

First you can choose colour for the Chocolate Candy, then you can enter message, enter buyer detail and choose the packaging that you want to gift to friends.

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Smarties
have been making "Chocolate Beans" since at least 1882. The product was renamed "Smarties Chocolate Beans" in 1937.Smarties in the UK were traditionally sold in cylindrical cardboard tubes, capped with a colourful plastic lid usually having a letter of the alphabet on it. The purpose of this, according to a Rowntrees' spokesperson in the 1980s, was for them to be useful as a teaching aid to encourage young children to recognise the letters. Over the last 25 years, Nestlé and Rowntrees have manufactured five billion Smarties lids. Some lids are very rare and are now regarded as collectors' items.

-more colourful
-less chocolate

Smarties

So in my Marketing Research, I go around ask for friends comment.
M & M win since almost everyone know it. And they like M & M more.

------------------------------------

Why is M&M more popular?
Because M&M are always communicate with consumers. M&M target are always above 13, they dun target children below 13. They dun use children as they communicate line with consumers.

Teenager prefer M&M because it taste better in chocolate while smarties they think the chocolate is not enough and smarties does not fullfill their will as chocolate.

------------------------------------

Different between M&M and Smarties?

Left: Smarties Right: M&M

Smarties are slightly bigger than M&Ms.

An M&M is approximately 1 cm in diameter

while the Smartie is 1.5 cms.

The one on the left is M&M original, while the right is Smarties

The Smartie shell is much thicker and has a very pronounced crunch to it.

The ingredients of the Smarties is wheat flour and cornstarch & sugar in the shell

whereas the M&M shell is made only of sugar, cornstarch and color.

The Smartie has a slightly graham cracker taste to it.

The M&M provides more chocolate punch.

------------------Taste------------------

From the internet:

M&M's chocolate is sugary and weirdly intense, when you concentrate on it. It tastes like the hot cocoa that's dispensed out of cafeteria machines.

Smarties' tastes more like mild milk chocolate, and has a creamier texture. And a surprise -- the orange-colored smarties are filled with orange-flavored chocolate.

That crackly shell and the resounding sweet, punchy chocolate reliably does what it should: Hits those buttons that make you want more until you feel slightly sick or your teeth hurt. The thicker candy coating on the Smarties ends up making them taste like bland sugar, obscuring the chocolate.

From my personal:

I am quite agree with the consumer feedback about the thicker the candy coating will effect the taste of the chocolate. But I personal prefer Smarties because I don't really like very sweet candy chocolate like M&M. From a market view M&M is more prefer by most of the consumers because it chocolate taste better then Smarties.

By the way, the new smarties taste GROSS.

------------------Shape------------------

Why is Chocolate Candy always circle and round?

- In Process of Finding -

Will Shape change the taste of Chocolate?

From Internet:

Absolutely, say scientists, chocolatiers and chefs. Shape determines how quickly chocolate melts in the mouth and this determines the order and speed different food molecules are released on to the tongue and into the nose.

"The speed with which the chocolate is broken down from hard to molten determines the time release of flavours," says Prof Barry C Smith, co-director and founder of the Centre for the Study of the Senses.

"The new shape could mean the chocolate is melting quicker as it is being heated in the mouth quicker. That would change the flavour."

From my opinion:
The shell of the Smarties and M&M already block the Chocolate to melt right away so when it come to shape can change the taste it does't concern them much.

Correct me if I am wrong.

------------------Packaging------------------

M&M packaging

M&Ms chocolate were first sold to the public in 1941, packaged in cardboard tubes.

M&M’s were given to given to soldiers in the World War II, they were a easy packed snack full of energy.
For 7 years they were sold in cardboard tubes. Like these….

cardboard tube M & M

In 1948, the packaging changed from a tube to the brown plastic pouch known today. The letter "m" is printed on each candy with vegetable dye.

Different kind of Favor with different kind of packaging

peanut butter packaging

------------------------------------

Smarties Packaging

Tube Smarties

The alphabet printed on the lid of the tube

In February 2005, the Smarties tube was replaced with a hexagonal design, to make the brand "fresh and appealing" to youngsters; the new packaging is also lighter and more compact.

hexagonal tube smarties

the bottom of the tube which question is printed

the top of hexagonal tube smarties (answer is printed)

90% consumers disagree about the change of the packaging because they say it is not like smarties anymore. The old packaging have more fun compare to the new packaging, but if for recycle purpose, the new is still better than the plastic tube packaging.

My opinion:

I prefer the old packaging more because it bought a lot of fun memory to me.

Even though Smarties continue on the tradition of putting letters on lids with the integration of a question and answer format to provide a bit of extra entertainment on the hexagonal tube. However, for older individuals like me who's connection to such brands are a lot to do with a sense of nostalgia, I am very sad to say that Smarties just aren't the same anymore.

------------------Colour------------------

The Research on Colour of M&M:

M&M have 6 colours in total which is Red, Yellow, Blue, Green, Orange and Brown. The Chocolate-candy colours is make from artificial colour which is bad for health.

This graph shows that the flow of colours in Market for M&M

M&M DISTRIBUTION, by colour-2007

Orange distribute more than the others colours.

------------------------------------

The Research on Colour of Smarties:

Smarties have 8 colours which is Red, Yellow, Green, Blue, Orange, Brown, Purple and Pink.
Smarties updated themselves in 2006 from artificial colour to none aftificial colour which extract natural colour which is extract from plants or insects to become the shell of the chocolate-candy.

According to some source, they found out that red colour shell is extract from a cochineal (an insect).

cochineal

Crushed cochineal

After that, Smarties found out that red can be extract through beetroot, so now red colour is from beetroot

Beetroot

Purple distribute more than the others colours.

8 Colours of Fun Project

Nestlé Australia is promoting Smarties chocolates in an integrated advertising campaign, “The 8 Colours of Fun”, aimed at children and their parents. Eight children, one for each Smarties colour, are paired with eight adult artists, commissioned to create a work of art inspired by their designated colour.

Link: http://theinspirationroom.com/daily/2010/smarties-8-colours-of-fun/

------------------Advertising------------------

World War II M&M Advertising

Old Time M&M advertising

Customize your own M&M today

Peanut Butter M&M

------------------------------------

Smarties Advertising

1970's Smarties Advertising

When none artificial colours is introduce.

------------------Advertising Commercial and Slogan------------------

M&M Slogan:

In 1954, "M&Ms Peanut Chocolate Candies were introduced. That same year, the M&Ms brand characters and the famous slogan "The milk chocolate melts in your mouth, not in your hand" were both trademarked.

link:

http://www.youtube.com/watch?v=Knidq8QClHw - Christmas - 1996
http://www.youtube.com/watch?v=326VUPrRvM8 - Why does everyone like the crispy M&M - 2001

http://www.youtube.com/watch?v=wQ2qqFloFaQ - Valentine Chocolate - 2002

http://www.youtube.com/watch?v=gVjnJBEdDsw - Checkout - 2009

http://www.youtube.com/watch?v=_gEzViA-yRI- Mona Lisa

http://www.youtube.com/watch?v=pKbTQ9YapZA - China Version?!?!

http://www.youtube.com/watch?v=uf3YCBcruaA - The Addams Family

http://www.youtube.com/watch?v=EFQaJQsVibA - Are you licking yourself

http://www.youtube.com/watch?v=6bJuOIbrWXk - Commercial 1990-2009

Personal Opinion:

I watch most of the M&M commercial that available in youtube and I think some of it is really funny, some are interesting and some are ridiculous. But I do agree that M&M put in alot of money to make their commercial and make sure M&M go viral all over the world.

------------------------------------

Smarties Advertising Commercial and Slogan:

UK & Ireland

The current Smarties slogan is "Only Smarties have the answer", which has been used since the late 1970 however, the previous slogan, "Do you eat the red ones last?", is still occasionally used.

In the 1950s and 1960s, the phrase "Buy some for Lulu" was sung school-yard style as a tagline in commercials.

Canada

The words for the Canadian advertising jingle from the 1970s until the mid-1990s were "When you eat your Smarties, do you eat the red ones last? Do you suck them very slowly, or crunch them very fast? Eat those candy-coated chocolates, but tell me when I ask, when you eat your Smarties, do you eat the red ones last?". This jingle was set to the tune of Lonnie Donegan's "Does Your Chewing Gum Lose Its Flavour (On the Bedpost Overnight?)".

The 2008 advertising campaign showed various people singing "Everyday People" by Sly and the Family Stone.

As of 2013, the slogan is "Show 'your' colours!"

link:

http://www.youtube.com/watch?v=lSkP5QbzZW4 - Everyday People

Germany

The German Smarties Slogan is "Viele, viele bunte Smarties" (which translates as "lots and lots of colourful Smarties").

South Africa

In South Africa the slogan is "Wot a lot I got" ("What a lot I've got"). This is often printed on one of the sides of the smarties box in brown lettering simply as a single word, "Wotalotigot"

link:

http://www.youtube.com/watch?v=ZtvW-B-vw5k - buy some for lulu - 1960s

http://www.youtube.com/watch?v=9B2L4vjELF8 - Do you eat the red ones last? - 1980s

http://www.youtube.com/watch?v=TNEkxF5r2EM - Do you eat the red ones last? -1988

http://www.youtube.com/watch?v=UA5aLfM9N0E - Only Smarties have the answer - 1990

http://www.youtube.com/watch?v=mpW3-hafRN4 - Do you eat the red ones last? - 1991

http://www.youtube.com/watch?v=ynk7__yJ6zo - Do you eat the red ones last? - 1994

http://www.youtube.com/watch?v=BGht7pj9Z44 - Blue is back

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System CAO

1. Challenge

2. Approach

3. Outcome

I choose Smarties:-

Shape/ Form- convinience

Colour - 8 colours with totally Plant extract and taste good + natural can be out of stock

packaging - edible?

visual - ??

0 points for Chocolate-Candy that are not colourful

------------------------------------

Challenge

1. Taste - disgusting

2. Colour - do not attract kids anymore

3. Packaging - the change of packaging from tube to hexatube

Approach

Back to old time :

1. When Smarties still in plastic tube, kids always play with the tube.

- we pop the tube, fill the tube with water, pop the tube =D

2. The lid of the tube have alphabet, number, limited edition words, so you can collect all of it as a collection

3.After eating Smarties, kids will stick their tongue out to play with the colour they get from eating the smarties.

4. Do u notice what colour do you youself eat first?

I eat purple or orange and red for the last.

5. Mum will always asks me what is the alphabet which is on the lid.

6. Eating Smarties with others foods such as ice-cream, cake....etc especially after medicine

-----------------Shape/ Form-------------------

This is weird so...

I prefer use back Circle and round - no change

-----------------Colours-------------------

So for colour, I did some reaserch on Natural colours which can be extract and eat.

Red - Beetroot, Paprika

Paprika Beetroot

Blue - Butterfly pea, Blueberries

Blueberries Butterfly pea

Purple - Blackberries

Blackberries

Pink - Beetroot ( a little), red berries, raspberries, strawberries

Raspberries Redberries

Yellow - Pumpkin, orange, Lemon Peels

Green - Pandan lead, Spinach

Orange - Carrots

Brown - Cocoa

-----------------Packaging-------------------

1. Edible

2. Convenience

3. Playful

Edible Packaging: -

White Rabbit Creamy Candy is a brand of candy manufactured by Shanghai Guan Sheng Yuan Food, Ltd.

White Rabbit Creamy Candy is white, with a soft, chewy texture, and is formed into cylinders approximately 3 cm long and 1 cm in diameter, similar to contemporary western nougat or taffy. Each candy is wrapped in a printed waxed paper wrapper, but within this, the sticky candies are again wrapped in a thin edible paper-like wrapping made from sticky rice. Although the rice wrapping layer is meant to be eaten along with the rest of the candy, it does not figure in the list of ingredients, which is limited to corn starch, syrup, cane sugar, butter, and milk. Each candy contains 20 calories.

Playful Packaging:-

Coca-cola Sharing Can

Link:

http://files.coloribus.com/files/adsarchive/part_1744/17449105/file/coca-cola-the-sharing-can-image-600-29087.jpg

Anti Smoke Pack

Link:

http://lovelypackage.com/wp-content/uploads/2010/05/cig4.jpg

Hanger Tea

Link:

http://www.yankodesign.com/images/design_news/2010/01/06/hanger_tea3.jpg

Convenience Packaging:-

Butter Spoon

Link:

http://www.yankodesign.com/images/design_news/2010/10/28/butter_better4.jpg

My Funny and Playful Packaging:-

-----------------Advertising-------------------

Tongue Visual

I want to use the colour of the Smarties to show the fun of Smarties but found out that smarties does not leave any colour on the tongue.

Colours Visual

------------------------------------
My Visual Advertising

Show Me Your Tongue

This visual is to show that who eat the chocolate candy without permission

The kid with the blue tongue eat without permission.

How about the small kid?

Even thought his tongue does not have colour but he did eat too,

he just smart he ate smarties which is non-artificial colour.

You can see he is holding the Smarties behind him.

Show Me Your Hand

The red colour shirt kid have his hand upside down at first to cover up that he eat the chocolate candy,

but after asking he finally show that his hands is on colour which he eat the chocolate-candy.

How about the small kid? Did he eat chocolate candy?

Yes, he did. The Smarties is just right in his pocket.

SHOW ME YOUR INTELLIGENT

The work is too complicated, should have simplify it, just the tongue or the hand or the finger is enough

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Just in my mind poping up something like this

Only Smarties see it

Only smart people can see the colour.
Which I want to explain that only Smarties or smart people can see the colour.

------------------------------------

But continue my previous visual - I connect the tongue and hand with colour of chocolate-candy
and create a Spot The Different visual.
This visual tell that from hand to poop that the colour is exist in our whole body until it come out.

The colour are too strong and so poisonous to our body even for an adult.
How about the child?

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BibiYanNi - Design World

Subject

Thursday, September 12, 2013

Research on pure visual/ copy writing

Wednesday, September 11, 2013

Weekly Task 2 - Story Book Cover

Weekly Task 4 - Movie Poster Design

Wednesday, September 4, 2013

Complex Project

UK & Ireland

Canada

Germany

South Africa