Research on Wendy

Wendy's - Where's the beef

The 70’s campaign used commercials with the tagline ‘Where’s the beef?’, which for anyone who grew-up in that time would know was Clara Peller’s famous tagline that really pushed Wendy’s near the top of the fast-food pyramid.  In those commercials, this frail-looking elderly lady opens her burger only to find a small grey patty and yells “Where’s the beef?”  Soon, without benefit of the Internet, that catchphrase was one of the first to become ‘viral’.

US – Canada

• 1969–1978: Quality Is Our Recipe (this slogan is still shown on the Wendy's logo today.)

• 1978–1979: Juicy hamburgers

• 1979–1980: Hot-N-Juicy

• 1980–1981: Wendy's Has the Taste You Crave

• 1981–1982: Ain't No Reason to Go Anyplace Else

• 1982–1985: You're Wendy's Kind of People

• 1983–1984: Parts is parts^[5]

• 1984–1986: Where's the beef?^[5]

• 1985–1988: Choose Fresh, choose Wendy's^[19] (Originally used alongside "Where's the Beef?")

• 1987–1993: Give a little nibble was to be a catchy phrase that would capture the attention of consumers and help make Wendy's major player on the fast-food scene once again. This television commercial was a flop and sent Wendy's hunting for a new advertising agency.^[20] After a poorly received seven-week run, Wendy's pulled the television commercials^[21] created by Dick Rich Inc.^[22][23] The "nibble" spots were meant to emphasize Wendy's better-tasting hamburger. They showed customers ripping off chunks of meat from an absurdly large hamburger.

• 1988–1992: The best burgers in the business.

• 1989–1998: The best burgers and a whole lot more (also was printed inside the hamburger wrappers during the 1990s)

• 1996 - 1998: The Best Burgers Yet!!

• 1997 – Present: You can eat great, even late

• 2001–2005: It's hamburger bliss.

• 2002–2005: It's better here^[24]

• 2003–2007: It's Always Great, Even Late. (Canada)

• 2005–2007: Do what tastes right. (primary slogan)

• 2005 – Present: It's good to be square.

• January 2007 – October 2007: That's right.

• January 2007 – October 2007: Uh Huh.

• 2007–2008: Hot Juicy Burgers

• January 2008 – October 2009: It's waaay better than fast food... It's Wendy's. (US)

• January 2008 – October 2009: It's waaaaaaaaaay delicious. It's Wendy's. (Canada)

• January 2008 – October 2009: Carrément bon. C'est Wendy's. (EN: "Squarely good. It's Wendy's.") (Quebec, Canada)

• October 2009 – Present: You know when it's real.

International

• 1983–Present: It's the best time for...Wendy's (Philippines)

• 2000 (approx) – Present: Quality is our recipe (New Zealand)

• 2000 (approx) – Present: Wendy's cuadra contigo (Wendy's fits with you). The word cuadra (fit) is a reference to the Spanish word cuadrado that means square. (Venezuela)

• 2001 (approx) – Present: El Sabor de lo Recien Hecho (The Flavor of the Freshly Made) (Honduras)

• 2007 (approx) – 2009: Wendy's es Sensacional (Wendy's is Sensational) (El Salvador)

• 2008 – Present: It's not just fast food; it's fresh food, made fast (Malaysia)

• 2008 – Present: Old Fashion Hamburgers (Dominican Republic)

• 2009 – Present: "Wendy's, Sabor al cuadrado" (Mexico)

• 2009 – Present: Es Muuuuucho Más Que Comída Rapida, Es Wendy's (It's waaay better than fast food... It's Wendy's.)(El Salvador)

Wendy’s New Slogan: “Now That’s Better”

Wendy’s is using “Now That’s Better” as a new advertising tagline, succeeding “You Know When It’s Real,” which has run since October 2009.

link: http://www.burgerbusiness.com/?p=10128