Research On Creative Marketing Advertising

Research on Creative Advertising

Thai-Health -Best Anti Smoking Campaign Ever

A fascinating ad from Ogilvy & Mather Bangkok is stated by people as one of the most effective anti-smoking campaigns ever.

This one required little to no cost but had long-lasting effects that could probably help save a life. A boy and a girl individually approach smoking adults to borrow a light, both with a cigarette in their hand. All the adults are approached in the middle of a smoking session. Rather than give the asking child a light, the adults lecture the child actors on the effect smoking has on their health, the diseases smoking causes, their looks and their life. "So why are you smoking?" the children ask before leaving them written reminder bearing the number to a helpline to quit smoking. Almost every smoker was reported to have thrown away their cigarette and there was a rise in phone enquiries to the helpline.

-Reminding yourself is the most effective warning to help you quit.

An Increase of 40% in phone inrequires by smokers who wanted to quit.

My Opinion about this Campaign:
Even though it is in Thailand, but I think that this is a very good campaign which really is a effective way to warm smoker to quit smoking.

Video: http://www.youtube.com/watch?v=aHrdy6qcumg

link: http://www.hongkiat.com/blog/creative-marketing-ad-campaigns/

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60 Creative Public Awareness Advertising
link: http://www.hongkiat.com/blog/creative-public-awareness-ads/

The Advertising that I like:

ENPA: Puppy
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy