Final Assignment Brief for Packaging

Week 1
Choose one product
 a.
- study the product
 - study the product marketing strategy
 - the product target market and target audience
 - competitor

b.Design research
 -current  / preview design of the product
 -latest trend
 -material   

• flexibility
• practical

 -competitor design of the product

Week 2
Brain storming
 - Theme  

• music
• sport
• cultural

- Festival   

• Chinese New Year
• Chritmas
• New Year
• Hari Raya
• Deepavali

- Souvenir
- Collection

Week 3 to 5
Design Development
- Sketches

1. box and packaging
2. template
3. measure the product size
4. Test - mock up - actual size -actual material

Design sketches

1. template 100% correct
2. label sketch
3. packaging box design sketch

Week 6 to 7
Ready for Submission date