In this project, I am selling a Multi-functional thermos to Company Thermos
A vacuum flask (also known as a Dewar flask, Dewar bottle or Thermos) is an insulating storage vessel that greatly lengthens the time over which its contents remain hotter or cooler than the flask's surroundings.
Vacuum flasks are used domestically to keep beverages hot or cold for extended periods of time and for many purposes in industry. A typical domestic vacuum flask will keep liquid cool for about 24 hours and warm for up to 8.
Safety:
Vacuum flasks are at risk of implosion hazard and glass vessels under vacuum in particular may shatter unexpectedly. Chips, scratches or cracks can be a starting point for dangerous vessel failure, especially when the vessel temperature changes rapidly (when hot or cold liquid is added). Proper preparation of the Dewar vacuum flask by tempering prior to use is advised to maintain and optimize the functioning of the unit. Glass vacuum flasks are usually fitted into a metal base with the cylinder contained in or coated with mesh, aluminum or plastic to aid in handling, protect from physical damage and to contain fragments should they break .In addition, cryogenic storage dewars are usually pressurized and may explode if pressure relief valves are not used.
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Company Thermos Research:
Founded in 1904, Thermos L.L.C. is the leading manufacturer worldwide of insulated food and beverage containers, children’s lunch kits and other innovative consumer products.
Hot and Cold Matter: http://www.thermos.com/itmatters.aspx?t=1
Thermos Technology: http://www.thermos.com/
Thermos Technology: http://www.thermos.com/
Some of the thermos from Company Thermos
Company Thermos Advertising
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My Advertising Pitch
Name: Shift
Unit Selling Point:
- A solar or light system that can heat and cold the drinking water
- There will be colour change based on the temperature of the thermos
- Can brew coffee and tea but must put in drinking water
Weakness:
- Dark room and dark Place
- Must pour in drinking water
Temperature: 80 - 1 degree C
Time for a temperature change : 8 - 10 min
Material: Stainless Steel
Target Audience: 18 - 35 years old
Competitor:
- Heat exchanger coffee cup
- Joulies
Name and Logo Sketch:
But for Company Thermos there is a packaging.
Competitor:
- Heat exchanger coffee cup
- Joulies
Name and Logo Sketch:
Mind-mapping for name
Sketch 1 - The Twist
Sketch 2 - logo
Sketch 3 - logo
Sketch 4 - logo
AI Process 1
AI Process 2
Sketch 5 - Shift logo
Sketch 6 - Shift logo
Sketch 7 - Shift logo
Sketch 8 - Shift logo
AI Process 3
AI Process 4
AI Process 5
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Advertising
Teaser Advertising 1
Teaser Advertising 2
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Product Design
The below is thermos design that already exist in the market.
Creative Outlook Design:
Lens Thermos
Tires Thermos
Grenade Thermos
Normal Thermos outlook design:
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Packaging Design
As I research, thermos in the market in Malaysia store do not own a proper packaging.
Packaging Design
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AI process:
Final:
AI process:
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Final:
Logo
Introduction
Colour Palette
Font
Stationary
Product Design
Product Outlook Design
Packaging Template
Series Advertising
website 1
website 2
website 3
website 4
website 5
website 6
website 7
website 8
website 9
Application 1
Application 2
Application 3
Application 4
Application 5
Application 6
Facebook Fan Page 1
Facebook Fan Page 2
Instagram
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