Wednesday, March 12, 2014

My Advertising Pitch

In this project, I am selling a Multi-functional thermos to Company Thermos

Product: Thermos
vacuum flask (also known as a Dewar flaskDewar bottle or Thermos) is an insulating storage vessel that greatly lengthens the time over which its contents remain hotter or cooler than the flask's surroundings.
Vacuum flasks are used domestically to keep beverages hot or cold for extended periods of time and for many purposes in industry. A typical domestic vacuum flask will keep liquid cool for about 24 hours and warm for up to 8.

Safety:
Vacuum flasks are at risk of implosion hazard and glass vessels under vacuum in particular may shatter unexpectedly. Chips, scratches or cracks can be a starting point for dangerous vessel failure, especially when the vessel temperature changes rapidly (when hot or cold liquid is added). Proper preparation of the Dewar vacuum flask by tempering prior to use is advised to maintain and optimize the functioning of the unit. Glass vacuum flasks are usually fitted into a metal base with the cylinder contained in or coated with mesh, aluminum or plastic to aid in handling, protect from physical damage and to contain fragments should they break .In addition, cryogenic storage dewars are usually pressurized and may explode if pressure relief valves are not used.

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Company Thermos Research:

Founded in 1904, Thermos L.L.C. is the leading manufacturer worldwide of insulated food and beverage containers, children’s lunch kits and other innovative consumer products.

Hot and Cold Matter: http://www.thermos.com/itmatters.aspx?t=1
Thermos Technology: http://www.thermos.com/



Some of the thermos from Company Thermos




Company Thermos Advertising

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My Advertising Pitch

Name:  Shift

Unit Selling Point: 
- A solar or light system that can heat and cold the drinking water
- There will be colour change based on the temperature of the thermos
- Can brew coffee and tea but must put in drinking water

Weakness:
- Dark room and dark Place
- Must pour in drinking water

Temperature: 80 - 1 degree C
Time for a temperature change : 8 - 10 min
Material: Stainless Steel
Target Audience: 18 - 35 years old

Competitor:
- Heat exchanger coffee cup
- Joulies

Name and Logo Sketch:
Mind-mapping for name

Sketch 1 - The Twist

Sketch 2 - logo

Sketch 3 - logo

Sketch 4 - logo

AI Process 1

AI Process 2

Sketch 5 - Shift logo

Sketch 6 - Shift logo

Sketch 7 - Shift logo

Sketch 8 - Shift logo
AI Process 3

AI Process 4

AI Process 5



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Advertising

Teaser Advertising 1

Teaser Advertising 2

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Product Design

The below is thermos design that already exist in the market.

Creative Outlook Design:
Lens Thermos

Tires Thermos

Grenade Thermos

Normal Thermos outlook design:



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Packaging Design

As I research, thermos in the market in Malaysia store do not own a proper packaging.



 But for Company Thermos there is a packaging.




Packaging Design

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AI process:






























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Final:
Logo

Introduction

Colour Palette

Font

Stationary

Product Design

Product Outlook Design

Packaging Template

Series Advertising


website 1

website 2

website 3

website 4

website 5

website 6

website 7

website 8

website 9

Application 1

Application 2

Application 3

Application 4

Application 5

Application 6

Facebook Fan Page 1

Facebook Fan Page 2


Instagram



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