1886 – What’s in a name?
When John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name Coca‑Cola, thinking that ‘the two Cs would look well in advertising’. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time.
1887-1890s – Inserting the ‘Trademark’
These two important little words were added to the tail of the first ‘C’.
1890-1891 – Extra swirls
For just one year, our logo changed its appearance quite dramatically with this extra swirly script. Afterwards, the logo returned to its previous font.
1941-1960s – Tail tweaked
In this version, the words ‘Trademark Registered’ moved out of the tail of the ‘C’ and were noted as ‘Reg. US Pat Off’ below the Coca‑Cola name.
1958-1960s – A fishy shape
This period saw the introduction of the Arciform or ‘fishtail’ logo.
1969 – That famous white wave
The Arden Square logo was unveiled to the world. In this red box, the familiar Coca‑Cola script was underlined with the iconic white ‘wave’ known as the ‘Dynamic Ribbon Device’, which is still used to this day. Find out more about the meaning behind this famous white twist here.
2003 – Keeping it real
With the introduction of the ‘Coca‑Cola... Real’ campaign, the logo’s ‘white wave’ was enhanced with a shock of yellow and some floating bubbles.
2007 – A classic design
A simple, yet bold, design with a single white ribbon.
2011 – 125 years of happiness
Coca‑Cola's 125th birthday logo sees bubbles bursting from our famous contour bottle – a celebration of our past, present and future.
When John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name Coca‑Cola, thinking that ‘the two Cs would look well in advertising’. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time.
1887-1890s – Inserting the ‘Trademark’
These two important little words were added to the tail of the first ‘C’.
1890-1891 – Extra swirls
For just one year, our logo changed its appearance quite dramatically with this extra swirly script. Afterwards, the logo returned to its previous font.
1941-1960s – Tail tweaked
In this version, the words ‘Trademark Registered’ moved out of the tail of the ‘C’ and were noted as ‘Reg. US Pat Off’ below the Coca‑Cola name.
1958-1960s – A fishy shape
This period saw the introduction of the Arciform or ‘fishtail’ logo.
1969 – That famous white wave
The Arden Square logo was unveiled to the world. In this red box, the familiar Coca‑Cola script was underlined with the iconic white ‘wave’ known as the ‘Dynamic Ribbon Device’, which is still used to this day. Find out more about the meaning behind this famous white twist here.
2003 – Keeping it real
With the introduction of the ‘Coca‑Cola... Real’ campaign, the logo’s ‘white wave’ was enhanced with a shock of yellow and some floating bubbles.
2007 – A classic design
A simple, yet bold, design with a single white ribbon.
2011 – 125 years of happiness
Coca‑Cola's 125th birthday logo sees bubbles bursting from our famous contour bottle – a celebration of our past, present and future.
Design Elements of the Coca-Cola logo:
The Coca-Cola logo, like the brand itself, is recognized globally. The characteristic design with a white swirl and a cursive style revives the youth spirit.
Shape of the Coca-Cola logo:
The Coca-Cola logo comes in a rectangular shape or a circular shape with the hobble-skirt bottle on top. The rectangular design is a fairly simple one with a cursive font and the swirl.
The Coca-Cola logo comes in a rectangular shape or a circular shape with the hobble-skirt bottle on top. The rectangular design is a fairly simple one with a cursive font and the swirl.
Color of the Coca-cola logo:
The only two colors used in the Coca-Cola logo are red and white, both appearing vibrant nevertheless simple in design as well as tempting the youth minds. The fonts are written in white with an energetic red background.
The only two colors used in the Coca-Cola logo are red and white, both appearing vibrant nevertheless simple in design as well as tempting the youth minds. The fonts are written in white with an energetic red background.
Font of the Coca-Cola logo:
The font of the Coca-Cola logo is a fancy one, with a cursive style. Both the C’s appear distinctive to each other. The white swirl beneath the fonts not only gives it a unique feature but also highlights its simplicity.
The font of the Coca-Cola logo is a fancy one, with a cursive style. Both the C’s appear distinctive to each other. The white swirl beneath the fonts not only gives it a unique feature but also highlights its simplicity.
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