History of the Dew!
1942-Ally and Barney Hartman owned a bottling plant in Knoxville TE. They made a lemon lime alcoholic drink and named it Mountain Dew after moonshine
1946-The brothers met Charlie Gordon from the Tri-City Beverage company at a convention.
1948-The label got redrawn by John Brichett and was given the original flavor of lemon lime.
1951-The very first ACL dew bottle was purchased, it was made of green glass and had a white hillbilly painted on it shooting at someone coming out of an outhouse.
1954-Gordon bottled the beverage at his company.
1955-1960- The tip and Tri-City corporations both became owners of Mountain Dew.
1960- Bill Jones, owner of Tip corporation changed the recipe by adding more sugar, caffeine, and an orange flavor. He tried to get into Pepsi-Cola but they feared it would compete with Pepsi's Teem lemon lime soda.
1962-The franchise sold to Pepsi.
1964-Pepsi owns dew completely.
1966-Willie the Hillbilly saying "Ya-hoo Mountain Dew!" starts to become the marketing of Mountain Dew.
1969-"Get that Barefoot Feeling drinking a Mountain Dew!" becomes another tagline used.
1973-"Put a little ya-hoo in your life" becomes a popular slogan
1979-Another new slogan "Reach for the sun. Reach for Mountain Dew!"
1983- Yet another slogan Dew slogan today releases "DEW it to it!"
1946-The brothers met Charlie Gordon from the Tri-City Beverage company at a convention.
1948-The label got redrawn by John Brichett and was given the original flavor of lemon lime.
1951-The very first ACL dew bottle was purchased, it was made of green glass and had a white hillbilly painted on it shooting at someone coming out of an outhouse.
1954-Gordon bottled the beverage at his company.
1955-1960- The tip and Tri-City corporations both became owners of Mountain Dew.
1960- Bill Jones, owner of Tip corporation changed the recipe by adding more sugar, caffeine, and an orange flavor. He tried to get into Pepsi-Cola but they feared it would compete with Pepsi's Teem lemon lime soda.
1962-The franchise sold to Pepsi.
1964-Pepsi owns dew completely.
1966-Willie the Hillbilly saying "Ya-hoo Mountain Dew!" starts to become the marketing of Mountain Dew.
1969-"Get that Barefoot Feeling drinking a Mountain Dew!" becomes another tagline used.
1973-"Put a little ya-hoo in your life" becomes a popular slogan
1979-Another new slogan "Reach for the sun. Reach for Mountain Dew!"
1983- Yet another slogan Dew slogan today releases "DEW it to it!"
1986-Mountain Dew becomes the 6th largest type of soda in the brand.
1988-Diet Dew is introduced.
1993- The X-Generation is started with the slogan "Been there, done that, tried that."
2001-Amp is released.
2003-Baja Blast, Pitch Black, and Livewire are created and released
2008-Green Label Art Mountain Dew cans are released.
1988-Diet Dew is introduced.
1993- The X-Generation is started with the slogan "Been there, done that, tried that."
2001-Amp is released.
2003-Baja Blast, Pitch Black, and Livewire are created and released
2008-Green Label Art Mountain Dew cans are released.
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