Pepsi-Cola is one of the most famous soft drinks consumed worldwide. Manufactured and marketed by PepsiCo, it was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.
On June 16, 1903, the title Pepsi-Cola was trademarked and had since remained unchanged. But one aspect of Pepsi-Cola that witnessed many transformations over the years is the Pepsi logo. The Pepsi logo is one of the most famous and recognized logo design in the world.
In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product. When his business got established and people started enjoying his drink, Bradham decided to modify the Pepsi logo into a more customized version of the previous logo script. Thus, in 1905, a modified script logo was introduced, followed by a second change in Pepsi logo in 1906 with the inclusion of the slogan, “The Original Pure Food Drink”, in it.
During the 1933’s sugar crisis, Loft, Inc. bought Pepsi-Cola. As part of their marketing strategy, Pepsi-Cola doubled the quantity of its drink from six-ounce package size to twelve-ounces for 10 cents. Thus, the slogan “Refreshing & Healthful” was added to the Pepsi logo, which was printed on the bottle. When the price for the twelve-ounce bottle dropped to 5 cents, Pepsi-Cola reverted back to the old logo design.
In 1940, Walter Mack, the CEO of Pepsi-Cola, adopted the idea of 12-oz. embossed bottle with “Pepsi-Cola” baked into the glass. He further developed the idea of introducing the new bottle design with crown, labeled with the Pepsi logo. In 1941, the Pepsi bottle crown colors were changed to red, white and blue, along with the Pepsi logo, to commemorate the war efforts of the country.
By 1943, the Pepsi logo adopted a “bottle cap” look that included the slogan, “Bigger Drink, Better Taste”. Later, in 1962, the Pepsi logo was replaced with two bulls-eye marks encircling “Pepsi”, and then again in 1973, into a boxed Pepsi logo with minor typeface changes.
In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. The new Pepsi logo consists of a three-dimensional globe against an ice blue background, with the inclusion of the previously designed Pepsi typeface. It has been the official Pepsi logo of PepsiCo, till date.
Over the past century, the Pepsi logo has been evolved into remarkable designs with significant modifications. All in all, Pepsi logo is an exemplary piece of creativity and innovation. No doubt, it is one of the most recognized logos, ever.
- 1909-1939: Delicious and Healthful
- 1939-1950: Twice As Much For A Nickel Too
- 1950-1963: The Light Refreshment
- 1953-1961: Be Sociable
- 1961-1963: Now It's Pepsi For Those Who Think Young
- 1963-1967: Come Alive! You're In The Pepsi Generation
- 1967-1969: Taste That Beats The Others Cold
- 1969-1973: You've Got A Lot To Live, Pepsi's Got A Lot To Give
- 1973-1975: Join The Pepsi People Feelin' Free
- 1975-1978: Have A Pepsi Day
- 1978-1981: Catch That Pepsi Spirit
- 1981-1982: Pepsi's Got Your Taste For Life!
- 1983-1983: Pepsi Now!
- 1984-now: Pepsi, The Choice Of A New Generation
Design Elements of the Pepsi logo:
Despite the advancement in the Pepsi logo, the design yet remains a unique one. The colors together with the selection of shape and font produce an exclusive picture of a company as victorious as the Pepsi Cola Company.
Shape of the Pepsi logo:
The shape of the Pepsi logo is a three dimensional globe, with two completely opposite colors and a swirl in the middle, separating the two halves of the globe. The fonts are written alongside, giving it a fairly simple structure.
The shape of the Pepsi logo is a three dimensional globe, with two completely opposite colors and a swirl in the middle, separating the two halves of the globe. The fonts are written alongside, giving it a fairly simple structure.
Color of the Pepsi logo:
The Pepsi logo includes two distinct colors having their own beauty. Fonts appear in white. One hemisphere is colored red while the other is blue, together with blue background with chills, produces a very tempting picture that the product is worth of.
The Pepsi logo includes two distinct colors having their own beauty. Fonts appear in white. One hemisphere is colored red while the other is blue, together with blue background with chills, produces a very tempting picture that the product is worth of.
Fonts of the Pepsi logo:
The fonts of the Pepsi logo are simple, roman and italicized looking prominent as well as elegant.
The fonts of the Pepsi logo are simple, roman and italicized looking prominent as well as elegant.
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