Advertising campaign:
-a series of advertisement messages that share a single idea and theme
-appear in different media across a specific time frame.
Above the line:
-is a type of advertising through media such as television, cinema, radio and etc.
-advertising through social network such as facebook, twitter,blogger and etc.
-advertising through social network such as facebook, twitter,blogger and etc.
-mostly digital base.
-unlimited promote space.
-target audience is unlimited.example: advertising on internet, whoever go on internet will see the advertising.
-unlimited promote space.
-target audience is unlimited.example: advertising on internet, whoever go on internet will see the advertising.
Below the line:
-is a type of printing advertising such as billboard, banner, magazine, newspaper and etc.
-in a limited promote space.
-target audience is in a certain place.
-cannot go viral.
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Research: Print Advertising elements
There are 7 elements of Print advertising.
Copy Elements
The copy or text must communicate in clear, concise and focused language. Start with a headline that grabs the reader's attention, sparks interest in your product and conveys your message succinctly. Potential customers have only seconds to read your billboard. Even in brochures or catalogs, keep body copy brief and on point. Include the company signature --- your identifying slogan and/or logo. Use fonts (typefaces) that complement your message and are easy to read.
Graphic Elements
Photography, illustration and logo symbols like Nike's swoosh raise interest in any ad. Integrate these graphic elements with your headline and copy for maximum effect. A study by Texas State University showed that more attention goes to pictures than words and human models get the most attention in magazine ads. This indicates the value of using models that match or appeal to your target audience to forge an immediate connection between your product/service and your potential customer. Inconsistency between your headline and your illustration will confuse the viewer and reduce the ad's impact.
Color vs. B&W
Color printing costs more than black and white. Full-color printing uses four inks and four runs through the press for each page. Two-color printing is a cheaper color option, appropriate for some applications.
Layout
The layout is the way you put all the elements together to create the final ad. Your layout needs a focal point --- usually the picture or headline --- for readers' eyes to land on, then the white space, graphic and text elements should lead them through the copy to the company signature. Make the final layout match the ad's ultimate printed appearance in every detail.
Size and Shape
Newspaper and magazine placement fees are based on ad size. The exact dimensions may vary by publication, but are priced as fractions of a page. Special locations, like the back cover, cost more. Use appropriate size and shape, linked to purpose and corporate image, for non-publication print advertising.
Paper and Ink
For print ads other than in magazines or newspapers, choose paper with a composition, weight and finish that contributes positively to your advertising image. Traditional inks contain volatile organic compounds; consider using soy-based inks if they will give the result you want.
Placement
Where you place your print advertising affects its success. An auto parts dealer will get more response running his ad in an automotive magazine or classified section than in a fashion magazine. Direct mail solicitations generate leads more effectively than magazine ads do.
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Top 3 tv commercial:
1. Embrace Life - always wear your seat belt
I think that this is a nice commercial because it is a community advertising that can advise residents to
always wear seat belt so that you will not have your family worried. It bring out the message very well.
2. Got Milk? "Calcium and PMS
I think that this is a nice commercial because it is to tell men buy milk for their girlfriends or wife so that
the milk will helps them reduce the PMS which is a trouble for female, as men are the real PMS sufferers as their wives and girlfriends behave strangely every month. A soft-sell tv commercial.
3. Old Spice | The Man Your Man Could Smell Like
I think that this is a ok ok commercial because it do bring out the message but it is abit funny.
4. COCA-COLA - DUFFY ON A BIKE
https://www.youtube.com/watch?feature=player_embedded&v=eQ3sCdXd70Yi
I think that this is the worst commercial i watched ever. So bad that it killed Duffy's career in 70 hideous seconds. Before the advert: 7 million album sales and 3 Brit Awards; After the advert: oblivion. It made no sense and she sounded like an out-of-tune duck with a cold......
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The most liked print advertising.
A good print ad sometimes has the ability to shock viewers while conveying its message. A meat cleaver made of Play-Doh is pretty creepy, but the message is 'safe no matter what you make'. After the initial shock of the image, the message turns out to be exceedingly clever.
At first glance this may look like an attempt to push a product using sex and the allure of animation, but the message is much more important. The message is that nobody is immune to breast cancer, not even this superhero and stresses the importance of a self-examination.
One of the leading camera manufacturers in the world, this Nikon ad boasts the fact that it can detect up to 12 human faces even if the human eye is unable. Creepy and kind of funny at the same time, this print ad truly does get its point across.
IKEA is known for its modern stylish nature, which is emphasized in this ad, which also illustrates the ability for items to be delivered. Great print ads not only illustrate a sense of creativity, but also offer information about a company that people might not be aware of. Even if people are familiar with IKEA, they might learn something from this print ad.
Compared to the fantasy world that movies create, yes reality does suck in comparison. Good print advertising can anchor us in the real world in a light hearted manner that sometimes pokes fun at the exaggerated Hollywood realm.
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