Microsoft has just started its ramping up efforts to begin promotion of its upcoming Surface tablet. It kicked off in full with the Surface Movement ad that was aired during television show Dancing with the stars.
While many of us have wondered about the effectiveness of the ads it looks as though initial ad has scored high with consumers according to advertising analyst company Ace Metrix.
The ad, which scored 674, beats out both iPad and Samsung's attempts so far this year. Also of note is where it garners the most points, notably in the ‘change’, ‘desire’ and ‘attention’ areas of the survey. The ad, of course slots into a dance segment with a dance orientated theme, it’s a neat way to keep the already existing audience engaged. Peter Daboll, CEO of Ace Metrix had this to say about the results:
"iPhoria is wearing off in the tablet market, and the introduction of the Surface has given Microsoft quite a few 'cool' points among consumers. The new Surface ads have flipped the 'Mac vs. PC' campaign on its head introducing intense aspiration among consumers, as evidenced by very high 'change,' 'desire,' and 'attention' Ace scores."
For more info:
http://www.wpcentral.com/microsoft%E2%80%99s-dancing-surface-movement-feature-best-tablet-ad-year
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