The most popular meme-marketing campaigns of the year: AXE’s “Fear No Susan Glenn” campaign. AXE is a line of men’s personal-care products that includes shower gels, deodorant body sprays, shampoos, and hair gel.
AXE’s “Fear No Susan Glenn” campaign shows us the vulnerable side of manhood. In this case, vulnerability comes at the sight of “Susan Glenn” who according to Kiefer Sutherland is the embodiment of every desirable quality he ever wanted in a woman.
AXE’s “Fear No Susan Glenn” campaign shows us the vulnerable side of manhood. In this case, vulnerability comes at the sight of “Susan Glenn” who according to Kiefer Sutherland is the embodiment of every desirable quality he ever wanted in a woman.
The Online Slang Dictionary defines “Susan Glenn” as “the girl, the one that got away.” AXE’s “Fear No Susan Glenn” website adds that, “A Susan Glenn wields her genetic gifts like weapons.”
Now it’s time to see how AXE’s “Fear No Susan Glenn” campaign holds up.
At the core of this campaign is its relatability. The premise of the campaign is that every man has a “Susan Glenn,” the perfect girl that got away.
Susan Glenn is the woman every man wants to be with and the woman every other woman wonders if she has been. The idea of a Susan Glenn has perpetuated itself in popular culture before.
For more info:
No comments:
Post a Comment