Marketing Research - "4 Ps"

The marketing mix is what most marketing people call the "4Ps": Product, Price, Place, Promotion.

So, what do these things mean?

• Product

A product is the need-satisfying offering of a firm, including physical goods or services (e.g., new car). The product also includes the features, benefits, quality level, accessories, installation, instruction, warranty, product line extensions, packaging and branding of the product. All aspects of the product area (e.g., benefits, quality, service dimensions) must match customer needs. Demographic dimensions of the target market determine where customers are located. Where customers shop helps to define channel alternatives. If and how customers search for information helps to define the promotion blend.

• Price

The price is the amount of money charged for the product or service (i.e., a thing of value). In determining price, a firm must consider factors such as cost to produce the product, return oon investment, competitive pressures, discounts and allowances.

•  Place

The place is the making of goods and services available in the right quantities at the right locations. In determining the place, a firm must consider such factors as objectives, channel type, distribution, kinds/location of stores, transportation, storage and managing/coordinating sales channels.

• Promotion

Promotion is the communication of information between seller and potential buyer. It involver objectives, promotional blend, salespeople, advertising and publicity.


Individual decisions made for each of the 4Ps are guided by the need to develop logical and coherent strategies, plans and programs. Each P describes a separate function that requires managerial decision-making. However, those decisions are not made in isolation: They affect and are affected by the decisions made for every other P. For example, a can of soda might cost one amount in a vending machine at a local business, but may cost double that amount in a vending machine on a college campus As the place changes, the price of the can of soda might also change.

The 4 Ps must be creatively blended because marketing planning is more than making decisions about each area of the marketing mix and then assembling the parts. The job of integrating the 4 Ps belongs to the marketing manager.

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The project this week is to do a marketing research on a product. I choose Iphone 5 as my product.below is my research.

1. Product : 
Iphone 5 Designs

- the thinnest, lightest, fastest phone ever
- made from anodised aluminuim
- bevelled edges are diamond 

- 7.6 millimeters thin

- weight 112 grams

- nano - sim card, 44% smaller then a micro - Sim

Iphone 5 Features
- Brilliant 4 - inch Retina display

- 1136 - by - 640 resolution

- 8 mp iSight camera

- Colour saturation that's 44% greater (games and images see- vivid and lifelike)

- New A6 chip - faster

- Battery power last throughout the day

- Siri more knowledgeable - fluent in more languages

- Ultra - fast Wireless
- New lightning connector - smaller, smarter, durable, revesible
- Map designed by apple
- Icloud 

• Itunes 
• Photo stream 
• Documents 
• Safari 
• Calender, contact and mail 
• Apps
• Ibooks 
• Backup and restore
• Find my Iphone
• Find my Friends
• Storage
• Privacy and Security

Gift
- all new design headphone design to sound great and comfortable
- warranty - one year of hardware repairs and 90 days of telephone support

2. Price

It is between RM 2199 - 2799 depends on its GB ( memory ram) and where is the market.

Iphone 5 16gb = RM2199

Iphone 5 32gb = RM2499

Iphone 5 64gb = RM2799

For examples: 

- The memory ram of the phone is higher than the price will also be more expensive.

- If the warranty of the phone longer then the price will also be expensive.

- Iphone 5 will sell cheaper in KL city area because the competitive is more, but if sell in rural area then the price will be expensive because of no competitive.

- But another strategies is if the price is selling expensive in rural area, it may incur losses to the shops because people living in rural area might not able to pay for it and the function is not really suitable for them.

3. Place

Iphone 5 is selling viral in KL city area because they need it in daily life or to show off maybe? Now day, everyone is using smartphone as daily lifestyle especially in KL area, everyone is holding their phone even when walking on street, so selling Iphone 5 in KL would not incur losses because they have the capability to pay for it.

4. Promotion

When the Iphone 5 just launch, all the company will promote this phone.

The price of the phone might be cheaper or sell the phone and give free gifts to promote the company.

Or another examples try usage on Iphone 5 and create a Iphone 5 advertising for audience.

List out information and features of Iphone5 to user.

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1. Product : 
Samsung Galaxy S3 Designs
- Platinum organic - nature feel
- 4.8 HD Super Amoled
- 136.6h x 70.6w x 8.6mm
- 133 grams
- 720 x 1280 HD

Samsung Galaxy S3 Features
- 8 megapixels Camera Resolution

- Android 4.0

- S-beam
- S-Voice

-warranty 1 year of hardware repair

2. Price

It is between RM 1599 - RM 2099 depends on its GB ( memory ram) and where is the market.

Samsung Galaxy S3 16gb = RM1599

Samsung Galaxy S3 32gb = RM1799

Samsung Galaxy S3 64gb = RM2099

For examples: 
- The memory ram of the phone is higher than the price will also be more expensive.

- If the warranty of the phone longer than the price will also be more expensive.

- Samsung galaxy s3 will sell cheaper in KL city area because the competitive is more, but if sell in rural area then the price will be expensive because of no competitive.

- But another strategies is if the price is selling expensive in rural area, it may incur losses to the shops because people living in rural area might not able to pay for it and the function is not really suitable for them.

3. Place

Samsung galaxy s3 is selling viral in KL city area because they need it in daily life or to show off maybe? Now day, everyone is using smartphone as daily lifestyle especially in KL area, everyone is holding their phone even when walking on street, so selling Iphone 5 in KL would not incur losses because they have the capability to pay for it.

4. Promotion

When the Samsung galaxy s3 just launch, all the company will promote this phone.

The price of the phone might be cheaper or sell the phone and give free gifts to promote the company.

Or another examples try usage on Samsung galaxy s3 and create a Samsung galaxy s3 advertising for audience.

List out information and features of Samsung galaxy s3 to user.

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Comparison of Iphone 5 and Samsung Galaxy S3

Android is good but not as good compared to Iphone.

So the price of Iphone will not drop very much even a new Iphone is out on market, because Iphone have his own market. 

More people prefer to buy Iphone 5 but it is too expensive so they can only afford to buy Samsung Galaxy S3. The user of Samsung Galaxy S3 says that the screen is not sensitive enough, and it will stop all the activity suddenly. But Iphone do not have this kind of problems.